Zhao Final

The first step in the marketing process is
understanding the marketplace and customer needs and wants
Which of the following marketing management concepts is most likely to lead to marketing myopia?
the product concept
Indian Call centers
Production
Many companies offer greater variety to current customers and also use cross-sell and up-sell to market more products to existing customers. the primary goal of these companies is to increase _________
share of customer
Ainsworht’s is a toy manufacturer based in australia. Which of the following indicates that the company is following a market penetration strategy?
Ainsworth’s licenses toy rights for a popular cartoon character in order to boost sales
when pursuing a market penetration strategy, a company can aim to improve sales by
increasing distribution efforts in the current market
Burger town came out with a new hamburger and released it in two different cities with two different price points. MArketers at Burger Town then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering. This is an example of ________
experimental research
Burger town came out with a new hamburger and released it in two different cities with two different price points. MArketers at Burger Town then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering. This is an example of ________
experimental research
Which of the following is a disadvantage of online focus groups
determining the identity of people who constitute an online sample is difficult
Which of the following statements is in accordance with MAslow’s hierarchy of needs theory?
A person will not be interested in achieving recognition or social status until his physiological and safety needs are met
Consumers often feel unease about acquiring the drawbacks of the chosen brand and about losing benefits of the brands not purchased. this is known as….
Cognitive dissonance
Dividing the market into segments according to when buyers get the idea to buy, actually make their purchase, or use the purchased item, is called ________ segmentation
occassion
Your current assignment at York food is to find the major benefits people look for in buying pasta, the kinds of people who look for each kind of benefit, and the major brands that deliver each benefits. What is this segmentation method called
Benefits Sought
VALS is an example of segmentation based on consumers’
psychographic
By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than ________ marketing across all segments
undifferentiated
When Walmart customizes its merchandise store by store to meet shopper’s needs it is practicing…
local marketing
Which of the following types of products it likely to be priced the lowest
convenience products
Which of the following statements is true of unsought products
a life insurance policy is an example of an unsought product
Product mix width refers to
the number of different product lines the company carries
Which of the following is an example of horizontal conflict in the distribution channel
A ford car dealer complaining that another for dealer is overpricing customers for the same car model
Orion steels is the chief provider of metals to the Accline car company….Which of the following could be considered a vertical conflic
conflicts between orion steels and the Accline car company
A ______ marketing system is a marketing system that combines successive stages of production and distribution under a single ownership, where channel leadership is established through common ownership
corporate vertical
If a company’s main goal is to enhance its brand image, the company should choose _______ distribution
Exclusive
TruMart a leading retail chain store….This arrangement would mutually help all three companies. What kind of marketing system is being followed in this arrangement
Horizontal Marketing System
The Rooster’s car company has three lines of car….sells to different people in diff methods. What kind of marketing system does Rooster’s follow with all its line of products combined
Multichannel marketing system
Which of the following is true of the intensive distribution technique in marketing
It makes products available when and where customers want them
Crowbar Records used to sell its music, in CD’s through a network of retail outlets, record stores, and music dealers. After the advent of MP3 tech it decided to shift from using any of these agents and sell its music directly from the companys website using personal mail and other social networking techniques to inform potential customers about upcoming music and promotions. Which of the following did Crowbar exhibit when it decided not to use external dealesr sell its music?
Disintermediation
Which of the following statements best describes the function of promotion
communicating customer values
Which of the following is a function of an integrated marketing communications system
integrating multiple promotion tools to deliver a consistent message of customer value
Which of the following promotion tools would best suit to reach a mass audience that is geographically dispersed
advertising
Which of the following is true of trade promotions
it aims to persuade resellers to carry a brand
Though very expensive, _______ is the most effective method of promotion of a new product
sampling
Which of the following is true of the World Trade Organization
the WTO significantly reduces the average worldwide tariff on manufactured goods
__________ is a method of entering a foreign market by associating with foreign companies to produce or market products or services
Joint Partnership
Pizza house a leading Italian restaurant recently opened in New York called Papa James. The property is locally owned, but Pizza House operates the restaurant with its world- renowned culinary expertise. Pizza House had used the _____ method of entering the foreign market.
Management contracting