Viral Marketing Vocabulary

buzzword (n)
a word or phrase that becomes very popular for a period of time
word of mouth
The passing of information and opinions verbally.
e-marketing
the use of computer technology to market goods and services
revenue
An increase in owner’s equity resulting from the operation of a business
ensure (v)
to make something certain to happen
campaign
A series of actions intended to accomplish a goal
marketing
the commercial processes involved in promoting and selling and distributing a product or service
Marketing Mix
The blending of four marketing elements-product, distribution, price, and promotion
viral marketing
online word-of-mouth marketing
Digital Marketing
Develops communication and exchanges with customers through all digital media