VALS-Marketing

Innovators
take charge
sophisticated
curious
Thinkers
reflective
informed
content
Achievers
goal oriented
brand conscious
conventional
Experiencers
trend setters
impulsive
variety seeking
Believers
literal
loyal
moralistic
Strivers
contemporary
imitative
style conscious
Makers
responsible
practical
self sufficient
Survivors
nostalgic
constrained
cautious