Universal Marketing Functions

Selling
promoting or advocating for a good or service and/or negotiating for its pric
Buying
bearing or taking steps to mitigate the uncertainties that occur in a market system or in the marketing process
Standardization
organizing goods and/or services according to size or functionality
Storing
holding products until the time is appropriate for making or breaking bulk
Grading
organizing goods and/or services according to quality or perceived performance
Risk-Taking/ Speculation
bearing or taking steps to mitigate the uncertainties that occur in a market system or in the marketing process
Transportation
moving goods and services from one location to another
Financing
providing cash flow that enables production or purchase
Collect/Disseminate market information
the collection, analysis, distribution, and/or storage of data, facts, and opinions that contribute to marketing decision making.