Unit 8: Global Logistics & Marketing

The kind of pricing where a product is priced very high as an introductory price is
Skim pricing.
The kind of pricing being used when an amount is added to the cost of a product to determine the selling price is
Markup pricing.
Production is an example of a marketing activity.
False
The kind of pricing where a product is reduced around a holiday season is
Promotional pricing.
Skim pricing occurs when
A new product is introduced and the price is set at a relatively high introductory price.
All of the following are examples of direct distribution channels except
A company that sells to a wholesaler.
The combination of advertising, personal selling, publicity, and sales promotions used by an organization is called
The promotional mix.
Penetration pricing occurs when
A new product is introduced at a relatively low price to skim customers from competitors.
All of the following are ways that governments encourage international business except
Letting companies sell to a broker or agent.
The marketing mix consists of product, price, distribution, and promotion.
True
The four major marketing elements of product, price, distribution, and promotion.
True
Geography, different time zones, and different work days affect the cost of transportation.
True
Mail order and telephone sales are commonly called direct selling.
True
Companies produce new products for all of the following reasons except
A product continues to produce revenue.
Logistics includes all of the following except
Shelving modes.