Unit 5: Careers and Planning in Sports and Entertainment Marketing

Agent
a person who is a legal representative of another person (agents manage the career of athletes or celebrities)
Business Plan
a proposal that describes a new business to potential investors and lenders
Consessions
snack bars that sell refreshments
Handlers
people who work closely with athletes or celebrities who are unable or unwilling to regulate their own behavior
Liability
legal responsibility for damages, losses, or debts
Marketing Plan
a written document that provides direction for the marketing activities of a company for a specific period of time
Media Mix
a combination of two or more promotional methods
Mission Statement
an organization’s identification of the nature of the organization or the reasons the organization exists
Promotional Plan
a detailed strategy of how to focus advertising and marketing communication efforts
Sports Agencies
companies that specialize in marketing and managing sports events, sports teams, and professional athletes
Sports Venues
facilities or locations where sporting events take place