Unit 4 Business The Art of Marketing in a Global Culture (Contemporary Topics 3)

Converge
becoming similar
enable
make possible
entire
complete
guaranteed
certain
homogeneous
similar
ideological
based on beliefs or ideas
media
TV, newspapers, and radio
promote
draw support for
universal
worldwide
verbal
spoken
anthropologist
scientist who studies the physical characteristics and cultures of humans and their ancestors
entice
(v) : to lure, attract; to tempt in a pleasing fashion
fad
short-lived, or passing trend or popular thing/person
goof up
to blunder; make an error, misjudgment, etc.
hispanic
Hispanic is not an ethnic description, but refers to any Spanish-speaking culture. Some consider this offensive and prefer origin-specific ethnic descriptions. We aren’t positive readers are so politically correct
icon
well known or famous example of something
lucrative
(adj.) bringing in money; profitable
luxury
A thing that gives us pleasure but that we really do not need
mindful
to be aware of, to notice, to be alert
soap opera
a serial drama on television or radio using melodramatic situations
miscalculation
a mistake in planning or forecasting
pan-European
(adj.) all across Europe
barrier
(n.) something that blocks the way; an obstacle
evolve
(v.) to develop gradually; to rise to a higher level
consumer
A person who purchases goods and services for personal use