true/false marketing exam

true/false: some companies build good will by advocating for community issues
true
true/false: the format of a companys news releases can change with every announcement released
false
true/false: some supermarkets offer regular customers store checks tied to the amount of groceries they purchase per quarter. this offer is an example of loyalty marketing programs
true
true/false: businesses spend more money promoting to consumers than to other businesses
false
true/false: an advantage of publicity is that it costs less than other forms of promotion
true
true/false: visual merchandising is a form of personal selling because its artistic aspects focus on the customers emotional buying motives
false
true/false: the storefront projects a brand identity and distinguishes a store from it competitors
true
true/false: mannequins are considered valuable tools for enhancing the shopping experience
true
true/false: lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise
false
true/false: a new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers
true
true/false: a business must pay for any listing of its name, address, and phone number in the White Pages telephone directory
false
true/false: newspapers can target advertising to people living in certain areas
true
true/false: according to the text, less than half of adults in the united states read newpapers every day
false
true/false: a 10% return or redemption rate for printed direct mail is high
true
true/false: advertising demonstrates the features and benefits of a good or service
true
true/false: a gourmet coffee manufacturer sells it product to restaurants. in this channel of distribution, the final user is an industrial user
true
true/false: distribution intermediaries are classified as merchant or agent
true
true/false: a drop shipper collects products from a manufacturer and ships them to a retailer
false
true/false: direct distribution is the least commonly used channel in both the consumer and industrial markets
false
true/false: an in-house sales force allows a company more control
true
true/false: outdated products in the united states may be in the growth stage in other global markets
true
true/false: it is not possible to set a price too low because a target market will always be attracted to low-cost items
false
true/false: penetration pricing is most effective for long-term sales
false
true/false: very little price changes will be made for products introduced with skimming prices
false
true/false: computer technology and databases make flexible pricing more feasible
true
true/false: most people are more willing to respond to a personal interview than to internet, telephone, or mail surveys
true
true/false: the internet is a good source of secondary data
true
true/false: the U.S. Census Bureau collects the federal census data every year
false
true/false: a written questionnaire sent by mail is relatively inexpensive, can reach a large audience, and has a return rate of about 60%
false
true/false: a questionnaire must be clearly written so that all respondents interpret the questions in the same way, thus ensuring questionnaire reliability
true