True/False-IS

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage
False
Research has found that of all the standard formats of display ads, wide skyscaper ads are most effective at holding a user’s attention.
False
rice is more important that convenience as a factor in online purchase decisions.
False
E-commerce is a major conduit and generator of offline commerce.
True
Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.
False
Research shows that the two most important factors shaping the decision to purchase online are utility and trust.
True
In 2013, mobile marketing grew at nearly the same rate as traditional online marketing.
False
Evidence suggests that real-time customer chat increases sales.
True
Transaction logs are built into Web server software.
True
Cookies, when combined with Web beacons, can be used to create cross-site profiles.
True
An interstitial ad is typically contained in a pop-up window that the user must close in order to continue
False
The digital divide still persists along age, income, ethnic, and education dimensions.
True
The cost of sending 10,000 e-mails in an advertising campaign is about the same as sending 5,000.
True
The concept of “customer satisfaction” is broader than the concept of “customer experience.”
False
Bundling is the process of selling of selling two or more product’s individual prices
True
By 2012, social marketing had overtaken mobile marketing.
False
By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.
True
Traditional desktop marketing remains the largest part of all online marketing.
True
Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined.
False
It is possible to opt-out of FB typically attract more visitors than a brand’s Web site.
True
Promoted Tweets are Twitter’s version of Google’s Ad Words.
True
Pinterest’s visitors are predominantly women.
True
It is expected that by 2017, mobile commerce will account for 50% of all e-commerce.
False
About 25% of all search engine requests originate from mobile devices
True
Mobile users spend most of their time browsing mobile Web sites.
False
Google provides the leading location-based marketing platform.
True
A cell phone’s GPS is accurate to within 5 feet of the actual location of the phone.
False
Text message generates the majority of mobile marketing spending.
False
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
True
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.
False
The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
True
Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.
False
Most adult social network participants do not have any expectation of personal privacy when using a social network.
False
The Children’s Online Privacy Protection Act (COPPA prohibits Web sites from collecting information on children under the age of 13
True
The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.
True
The FTC’s privacy approach is now focused on targeting practices that are likely to cause harm or unwarranted intrusion into consumers’ daily lives.
True
Copyright protection protects against others copying the underlying ideas in a work.
False
It is not necessarily illegal to use someone else’s trademark in a metatag.
True
Net neutrality refers to Internet backbone owners treating all Internet traffic equally.
True
The Children’s Protection Act (CIPA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.
True
The Unlawful Internet Gambling Enforcement Act has eliminated all online gambling in the United States.
False
Google defends its Library Project on the grounds of fair use.
True
Mobile commerce currently accounts for more retail goods sold than social commerce.
True
In 2013, the number of online buyers was over 150 million.
True
Groupon is an example of local commerce.
True
Online retailing is one of the largest segments of the retail industry.
False
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has let to both disintermediation and hypermediation on a widespread basis.
False
Consumers are primarily price-driven when shopping on the Internet.
False
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.
True
The power of suppliers is a key industry strategic factor.
True
In the United States, the service sector accounts for about 75% of all economic activity.
True
The retail industry is the largest investor in information technology.
False
Social network sites have become major locations from which consumers directly purchase products.
False
Approximately two-thirds of U.S. Internet users use online banking.
True
The online mortgage industry has transformed the process of obtaining a mortgage.
False
The major impact of Internet real estate sites is in enabling online-only property transactions.
False
Online career sites are being threatened by both job search engines and aggregators.
True