The Marketing Plan

an assessment that list and analyzes the company’s strengths and weaknesses . It also includes the opportunities and the threats that surround it .
PEST analysis
Scanning of outside influences on an organization
marketing plan
a written document that directs a company’s activities for a specific period of time .
executive summary
A brief overview of the entire marketing plan.
situation analysis
is the study of the internal and external factors that affect marketing strategies.
marketing strategies
identifies target markets and sets marketing mix choices that focus on those markets
sales forecast
a part of the marketing plan outlines a schedule of activities
performance standard
expectation for performance that reflects the plan’s objectives performance standards are the measuring stick .