The Marketing Mix: The 4Ps of Marketing

What Marketing P is aimed at getting the product in the hands of the customer?
Place
Which of the following are included in the marketing mix?
Place, Price, & Promotion
What are some intangibles the marketer might need to advertise?
Services, Activities
A product’s features transform into
benefits
What Marketing P is related to value?
Price
Which part of the Marketing Mix does the following component belong to?

Celebrity endorsements

Promotions
Which part of the Marketing Mix does the following component belong to?

Transport

Place
There are 3 functions of the promotional P. Pick two from the list below.
Educate, Entertain, & Inform
Which part of the Marketing Mix does the following component belong to?

Discounts

Price
Which of the following multimedia channels are often used in the Promotional P of marketing?
Social media, Electronic, and Print
Which part of the Marketing Mix does the following component belong to?

Packaging

Product