The 8 "p’s" of Social Marketing

product
The behavior that you are trying to change/enact
price
What it will cost to enact a new behavior
place
The physical location of where the act will take place
promotion
The ways that the new behavior can be beneficial to the individual
publics
The group of individual or individuals who the new behavior will affect
partnerships
The enactment of outside help to help change the behavior
policy
The setting up of regulations to support the new behavior that we want to keep
purse-strings
The budget that enacting the new behavior will take