The 5 Steps of the Marketing Research Process ch4

1. locating and defining problems
2. designing the research project
3. collecting data
4. interpreting research findings
5. reporting research findings
What are the 5 steps of the marketing research process?
locating and defining problems
uncovering the nature and boundaries of the marketing situation to be studied
designing the research project
research design
designing the research project
develop a hypothesis
designing the research project
research reliability and validity
designing the research project
want research design to be conclusive
collecting data
helps prove or disprove hypothesis
interpreting research findings
statistical interpretation
interpreting research findings
involves the use of data analysis and statistical techniques to help draw conclusions
reporting research findings
pointing out any deficiencies and the possible reasons for them