Test 8 review

A(n) ____________ is an entity that assists in the movement of products through the channel?
Intermediary
Which of the following is NOT an example of an intermediary?
Consumer
The goal of a marketing channel is to?
Create the most efficient way to move products from producer to consumer
A direct marketing channel consists of?
A producer and a customer
A marketing channel always includes?
A producer
The basic trade-off in logistics is between ________ and ________?
Efficiency and responsiveness
Which of the following is NOT a cost typically associated with logistics?
Advertising
The decision to hold inventory is critical to providing customer service through the supply chain. There are both costs and benefits. Which of these is NOT a benefit of holding inventory?
To create possession utility for producers
____________ deals with the flow of physical goods and related information through the value chain?
Logistics
Which of the following is NOT a cost typically associated with logistics?
Product development