Target market–Customer profile

target market
a particular group of consumers at which a product or service is aimed.
customer profile
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.
buying behavior
the decision processes and acts of people involved in buying and using products.
psychographic characteristics
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.
demographics characteristics
Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population.
geographic characteristics
Geographic characteristics are divided into two categories: physical
characteristics and human characteristics.
purchase history
the prior buying habits of a customer
creditworthiness
An assessment of the likelihood that a borrower will default on his or her debt obligations. It is based upon factors, such as his/her history of repayment and credit score.