Strategic Marketing Process

swot analysis
identify industry trends
swot analysis
analyze competitors
swot analysis
assess the organization
swot analysis
research present & prospective customers
market product focus and goal setting
market and product goals
market product focus and goal setting
target markets
market product focus and goal setting
points of difference
market product focus and goal setting
position the product
market product focus and goal setting
market segmentation
marketing program
marketing mix development
marketing program
budgeting and revenue
marketing program
expense and profit estimation
implementation phase
obtaining resources
implementation phase
designing the marketing organization
implementation phase
defining precise tasks, responsibilities, and deadlines
implementation phase
executing the marketing program designed in the planning phase
evaluation phase
compare plan and results and identify deviations, take corrective action
evaluation phase
seeks to keep the marketing program moving in the direction set for it.