sports venue management exam 2

event sponsorships
a cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property
explicit mode
directly endorse the product
implicit mode
exhibit product use
imperative mode
recommend a product
co-present mode
simply allow his or her image to appear conjointly with the product
sales
consists of short-term incentives encourage purchase or sale of a product or service …includes a variety of promotional tools designed to stimulate earlier or stronger market response
marketing
is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
sports marketing
is the use of marketing for creating, communicating, delivering, and exchanging sports experiences that have value for customers, clients, partners, and society
sole proprietorship
a business owned by one person..the most common form of business
partnership
a voluntary association of two or more persons for the purpose of conducting a business
corporation
a separate legal entity..the owners of the corporation are the stockholders.. the dominant organizational type
significance of organizational structure
is the formal system of task and reporting relationships that controls, coordinates, and motivates employees so that they cooperate to achieve an organization’s goals
organizational structure
how job tasks are formally divided, grouped, and coordinated
centralization
refers to the degree to which decision-making authority resides at the top of the organizational chart as opposed to being distributes throughout levels
departmentalization
refers to the degree to which work units are grouped based on functional similarity on similarity of work flow
job specification
minimum qualifications person should posses to perform particular job
job description
document that states tasks, duties, and responsibilities of job..vitally important job descriptions are both relevant and accurate
management groups
the “gold standard” in public facility management
readily achievable
easily accomplished and able to be carried out without much difficulty or expense
resume
a personal marketing tool for selling your skills and our potential to handle new responsibilities
selection interview
is designed to predict future job performance based on candidate’s answers
ada
to provide a clear and comprehensive national mandate for the elimination of discrimination against individuals with disabilities
adaag
americans with disability act accessibility guidelines
risk management
proactive process that involves assessing all possible risks to the even and its stakeholders by strategically anticipating, preventing, minimizing and planning responses to mitigate those identified risks
duty of care
the owner or operator of a sport or entertainment business owes a duty to keep the premises safe for all who enter the facility or premises
reasonable care
the operator of a commercial recreational facility, like the operator of any other business, has the general duty to exercise reasonable care for the safety of its patrons
contract
a legal agreement between two parties, written or oral, where an offer is made with an acceptance and consideration
enforceable contract
a contract recognized as valid by the court’s ability to compel compliance with its terms
bilateral contract
a contract in which promises are made on both sides…each party is both the promisor and a promise
unilateral contract
a contract in which only one party makes a promise…the other party refrain from acting
breach of contract
failure to keep the promises or agreements of a contract
licensing agreement
written contract under which the owner of a copyright, know how, patent, service mark, trademark, or other intellectual property, allows a licensee to use, make, or sell copies of the original
crowd management
the process of taking proactive steps before a crowd gets out of hand