SPORTS MARKETING MIDTERM T/F

Spectators of sporting events are the potential consumers of a wide array of products including appearl, food, automobiles, and athletic equitment
True
Young families often spend entertainment dollars to attened sporting events for their children.
True
Selecting a good city to host the super bowl is an example of distribution of entertainment
True
Companies that have a comparative advantage are able to pass savings to their customers in the form of lower prices
True
Marketers should never group consumers based on the benefits derived from products or services
False
Early television took promotion and advertising to a new level
True
Television advertising is the best type of promotion for a hall of fame
True
Any direct and personal communication with customers to access and satisfy their needs is considered product/service management
False
Two major goals of marketing are to determine what consumers want and how much they are willing to pay
True
Television initiated the merger of technology and entertainment
False
Women’s sports do not yet attract audiences equal to men’s sports
True
If a U.S. Sports and entertainment business wants to enter the global marketplace, it must have a website to reach potential customers and fans from around the world
True
Mystery guests are sometimes hired to determine how well companies are performing customer service
True
Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.
False
Facebook is not popular in many developing nations becuase people in those countries often do not own smartphones, which are needed to access social media websites
False
Playing in the World Cup can have a major financial impact on a nations soccer industry
True
Celebrities have become increasingly involved in nascar
True
Physiological needs include recognition and respect from others
False
A values based culture communicates values through performance and excellent customer service
True
Marketing decisions are never based upon industry trends
False
Over the past four decades, title IX has helped begin the slow equalization of access to sports for all minorities
False
China sometimes censors movies it imports from other countries
True
Television is considered a more mature distribution medium than the Internet
True
The international Olympic committee selects which country will host the Olympics
True
Ambush marketing take place when an organization is the sole sponsor of an event
False
Marketers in the United States have found only limited opportunities find connect with Hispanic Americans
False
The term entertainment is generally applied to games of athletic skill
False
Customer needs should be the primary focus of marketing
True
The marketing concept requires maintenance of important relationships with customers
True
Sports maketing is a multibillion dollar global industry that has a major impact on the economy
True
The success of entertainment events depends on promotion to prospective customers
True
A bout half of every dollar that consumers spend on products pays for marketing costs.
True
Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people
True
The increased standard of living in the untied states has resulted in less discretionary income for consumers.
False
In the true spirit of the Olympics, political situations are never taken into account when deciding on the host city
False
Producers are the driving force behind the marketing concept
False
Walt Disney theme parks are generally considered the world standard
True
Discretionary income is the amount individuals earn before deductions are removed from the pay
False
The world travel and tourism council reports that 9 percent of the worlds gross domestic product is related to travel and tourism
True
Mass marketing is used by companies when they are trying to appeal to a diverse group of consumers with different needs
False
The marketplace in North America has become very culturally diverse
True
The best strategy for a business to rise above the competition is to provide uncompromising outstanding customer service
True
Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs
True
Economic uncertainty has a direct impact on consumer purchases
True
The industry trend for soccer indicates a shrinking audience interest
False
Employees need to remember that customer service is everyone’s responsibility
True
Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing
True
Teenagers in the United States spend billions of dollars annually, making them a desirable target market
True