Sports Marketing 2

Although designed for competition and participation, apparel offers people the opportunity to demonstrate team affiliation.
True
Few sport venues have the ability to generate significant revenue beyond game days.
False
The sport product is unique because it is perishable.
True
Which of the following would not be considered a major challenge for sports marketers?
The ability to bundle product benefits
The space that a (sport) product occupies in a consumer’s mind is called
Positioning
Comparing the worth of a product that has an organization’s name or image on it to the worth of a generic product of similar quality is called
Brand equity
Differentiation issues include the following:
All of the above
What are the four stages of product life cycle?
A) Intro
B)Growth
C)Mature
D)Decline
Name three product extensions used in sport:
A)Video Screens
B)Tickets
C)Programs
Which element is part of the core product
Venue
In sport marketing terms, which element is NOT part of the sport product strategy?
Pricing
The core game or performance is just one element of a larger ensemble.
True
Negative fan behavior is a key element in the core elements in the core elements sport mix.
True
In sport marketing terns, the way that event staff interact with consumers would be considered a sport product extension.
False
The sport _____________ is defined as the complex package of the tangible and the intangible.
product