Sports & Entertainment Marketing – Week 3: Diversity & Demographics

Market segmentation
the process of identifying and grouping different portions of a target market
Differentiated marketing
a marketing technique that takes a one-size-fits-all approach to advertising and promotions
Undifferentiated marketing
a marketing technique that acknowledges the distinctive wants and needs of individual segments of the target market
any clear, definitive, and perceivable characteristic of a market segment
the location of the different segments of an organization’s target market
any psychological aspects of consumers that may have an impact on their buying decisions
any behavioral response a consumer has to a certain commodity or brand