Sports & Entertainment Marketing – Week 3: Diversity & Demographics

Market segmentation
the process of identifying and grouping different portions of a target market
Differentiated marketing
a marketing technique that takes a one-size-fits-all approach to advertising and promotions
Undifferentiated marketing
a marketing technique that acknowledges the distinctive wants and needs of individual segments of the target market
Demographics
any clear, definitive, and perceivable characteristic of a market segment
Geographics
the location of the different segments of an organization’s target market
Psychographics
any psychological aspects of consumers that may have an impact on their buying decisions
Behaviors
any behavioral response a consumer has to a certain commodity or brand