Sports entertainment marketing chapter 1

Marketing
is the creation and maintenance of satisfying exchange relationship.
Marketing Mix
describes how a business blends the four marketing elements of product, distribution, price, and promotion.
Product
is what a business offers customers to satisfy needs
Distrubution
involves the locations and methods used to make products available to customers.
Price
is the amount that customers pay for products
Discretionary Income
is the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments.
Demographics
shared characteristics of a group, such as age, martial status, gender, ethnic background income level and education level.
Sports Marketing
using sports to market products
Gross Impression
number of times per ad. , game, or show that product or service associated with an athlete, team, entertainment.
Entertainment
some type of performance that people are willing to spend their money and spare time watching.
Entertainment Marketing
how people choose to spend their time and money.
Ratings
the price of commercial time slots