Sports Entertainment Marketing 1.01 Vocabulary

Amateurs
Participants who are not paid to play a sport
Collectibles
Objects collected by someone who has an interest in the sport, activity, etc.
Image
The way something is viewed
Licensed merchandise
Goods that carry the name or logo of a sports organization that the organization has authorized a manufacturer to make and distribute for sale
Logo
A distinctive symbol, design, or group of letters
Media
The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet)
Memorabilia
Souvenirs, mementos, things collected to remember something
Organized participants
Players of sports that have rules and are controlled by groups or sanctioning bodies
Personal training
The sport product that involves doing something to better yourself in a sport
Professionals
Athletes who are paid to play a sport, which is often their occupation
Sanctioning bodies
Groups or organizations that regulate sports and sports participants
Spectators
Observers, or fans, of a sporting event
Sponsors
Businesses or organizations that pay to associate their names or products with a sporting event
Sporting event
An intangible, perishable experience that is immediately consumed and cannot be resold
Sporting goods
Tangible, manufactured products that are sold and used within the sports industry
Sports marketing
The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
Unorganized participants
Players of sports who are not controlled by organizations or groups; do not follow rules
Fiscal Impact
In economics and political science, it’s the use of government revenue collection (mainly taxes) and expenditure (spending) to influence the economy.