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consumer
people who use products
target market
who is going to by the products
endorsement
approval or support of a product or idea usually by a celebrity
cross promotion
any form of the popular appeal of communication through which one industry relies on another industry to promote its product
market research
the process of systematically collecting, recording, analyzing and presenting data related to marketing goods and services
Promotion
any form of communication used to persuade people to buy products
discretionary income
money left to spend after necessary expenses are paid
brand
a name,word or words, symbols, or design that identifies an organization and its products
pricing
the value placed on good or services being exchanged
marketing mix
a combination of four basic marketing startegies,
demogratphics
statistics that describe a population in terms of personal characteristics
psychographics
studies of consumers based on their attituds, intvests and opinion
market share
the percentage of the total sales of all companies that sell the same type of product
channel management
The process of balancing allocation of product inventory and pricing across distribution channels
disposable income
income remaining after deduction of taxes and other mandatory charges, available to be spent or saved as one wishes.
cause marketing
Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non-profit organization for mutual benefit. …
geographics
For each product market in which both merging firms participate, the Agency will determine the geographic market or markets in which the firms produce or sell. A single firm may operate in a number of different geographic markets.
lisensed merchandise
refers to goods produced by a manufacturer (the licensee) who has obtained a license to produce and distribute the official Marks on products such as clothing and souvenirs
gross impression
The sum of the Average Quarter-Hour Persons (AQH) audience for all commercials in a given schedule. The total number of times a commercial will be heard over the course of a schedule.