Sport Marketing – Final – Fill in the Blanks

The continuing purpose of an organization and its marketing efforts is known as _________
Mission
A _____ system provides a 360-degree record of all customer interactions with a sport organization
CRM
The concept of the frequency _________ suggests that sport organization should invest primarily in nurturing existing customers to make them more avid fans, rather than constantly trying to create new ones
Escalator
The marketing concept of __________ refers to sport marketers’ designing, redesigning, or promoting products to capture a special space in target consumers’ minds
Positioning
_____________ is the ability of a consumer to name the brand’s existence when its product category is mentioned
Brand Awareness
Any data that can be represented numerically is called _________________
Quantitative Data
_________ surveying consists of interviewing respondents in person, usually with the aid of some type of instrument for data capture
Intercept
When sports marketers use ___________ segmentation, they account for customers who consume the product at various levels of frequency
Product Usage
The concept of _____________ describes the sport marketers’ effort to make the sport product distinctive and attractive in consumer’s minds
Differentiation
Added value that a certain product has by virtue of its band name is ____________
Brand Equity
Sport organizations often use brand names and marks to ____________ from their competitions
Differentiate
The term ______ management refers to pricing and packaging of tickets to ensure the highest revenue on the sale of the product
Yield
______________ is the term used for what should happen after a sale to ensure that the purchase is a win-win situation for both seller and purchaser
After Marketing
A customer’s ______________ is defined as the present value of expected benefits mine the obligations associated with the customer
Lifetime Value
The marketing activities or leveraging that a company conducts to promote and execute its sponsorship is called ___________
Activation
_______________ is the joining of two or more entities to capitalize on a sponsorship or licensing opportunities
Co-op Sponsorship
________ is the sport marketing term for sets or configurations of organizations linked together to deliver a product to consumers
Channel