Social Media Marketing Vocab

Social Media
interactive presence which allows individuals to engage in sharing information with one another
Social Networking
use of specific websites and applications to develop a “network” with other users, or to find people with similar interests to oneself
Instant Messaging
form of communication service which enables a user to create a private chat with another user to communicate in real time over the Internet
Video Sharing
process of uploading, publishing and sharing video clips online
Blogging
writing and publishing posts, at any length and time, on a blog such as Blogger®; typically in a chronological format
Microblogging
writing and publishing short, frequent posts to a microblog such as Twitter®
Live Streaming Video
content sent in compressed form over the Internet and displayed by the viewer in real-time
Virtual Reality
realistic, real-time, three-dimensional computer simulation of physical objects and space; allows users to ‘interact’ and have sensory experiences of the actors, images and sounds through sensors attached to the user’s body which track movement
360 Video
created with a camera system which simultaneously records all 360 degrees of a scene
Social Commerce
form of electronic commerce which uses social networks to facilitate the buying or selling of products
Peer-to-Peer Platforms
community based marketplace which allows members to communicate and sell directly to other members
Group Buying Platforms
marketplace which offers products and services at a reduced rate when enough buyers agree to make the purchase
Peer Recommendation Platforms
marketplace which offers product or service reviews and in return recommend products based on a member’s purchasing history
Social Shopping Platforms
online businesses which allow consumers to search and follow their favorite stores all in one place
Social Networks
Driven Commerce Platforms – marketplace which allows sales to be driven by referrals from established social networks