Social Media Marketing Quizzes

Using Keywords in Twitter Profile
Will help with SEO and local search results
Work these into your Twitter Profile Copy
A list you created of keywords that are important to your business
You should use Private Lists on Twitter
To keep track of important customers and competitors
To fully populate Twitter Profile Media Gallery
Upload and share a minimum of 6 visually striking photos that are relevant to your business
To prevent mistakes and abuse on Facebook
It’s important to limit access to Facebook Page functionality to a very small group of trustworthy employees.
Facebook Page Moderation Feature important
For preventing offensive and potentially embarrassing comments from finding their way on your Facebook Pages wall
Under Facebook Insights Tab you can see
Information such as the percentage of people who like your page for each age and gender bracket on the data people enter on their personal profiles
While it’s important to include keywords in your profile
You should avoid “stuffing” your LinkedIn profile with keywords because that negatively affects readability
Individual LinkedIn Profiles
Are the only way that you can post to LinkedIn groups
Showcase Pages
A feature on LinkedIn that let you segment your target offerings by your target market and are a great way to focus on different products seperately so you can modify positioning and branding
While Showcase Pages can be an effective tool
On LinkedIn, you will need to grow a following for each of these from scratch, so this may be more effective for larger companies
Instagram’s Website Address Field
The one clickable link that instagram allows you to include
On the Instagram Mobile App
The profile photo is the smallest seen
Because the Instagram Profile Photo is the Smallest Seen
Instagram photo should be able to be seen from a distance
Through the Process of an Audit
You can assess what’s working, what’s not and adjust course
It’s important to meet customers where they are
Rather than meeting customers where you want them to be
Can help your company accomplish it’s objectives
A social strategy that is aligned with essential elements of your business
Objectives that can be accomplished with social media
Increasing customer satisfaction, generating more sales leads, driving web traffic and higher revenue
As your brand’s social media presence grows
It’s important to maintain consistency in your communications
To produce a social media strategy that makes best use of resources
It must be guided by the goals that directly contribute to the larger business objectives of your company
Use S.M.A.R.T. Goals
When setting up objectives with social media strategy
S.M.A.R.T Goals and Social Media Strategy
Helps ensure that your goals are structured and can be tracked
Paid Strategy Includes
Social ads strategy such as boosted Facebook Posts and Promoted Tweets
Owned Component of Strategy Refers To
Branded properties that you control and can leverage strategically such as your website, blog and social channels
Earned Strategy
Most credible strategy, refers to exposure your brand earns through public acceptance and a strong emotional connection with your business
When developing content strategy
You want to determine who you’re communicating with and how, what you want to achieve with your content, and the ways you can effectively distribute it to your audience
If there’s more than one person engaging in social media marketing on behalf of company
Then it’s important to outline the roles and responsibilities of each of those people
Develop a Critical Response Plan
To minimize risk and prepare yourself for emergency situations
Social Media Policy
Should clearly emphasize the importance of your brand’s integrity, reputation and values
Quantitative Measurement, focuses on
Numerical values and their growth or decline over time
Qualitative Measurement, more nuanced approach
To collecting insight and this kind of measurement is best done on post by post basis
Benchmarking Against the Competition
Is an important method for putting your own numbers into perspective
Quantity
Quantitative measurements relate to this
Quality
Qualitative measurements relate to this
Social Media Audiences are very Savvy
So the best way to engage with them is by displaying an authentic desire to help them
Audiences quickly Shy Away
From community building that is obviously motivated by commercial interests
Look for people publicly gushing out or tagging company on social media
As they reach out to express love and affection for your brand, make sure you reach out and reciprocate
Since people, including influencers, tend to be busy
Make sure to respect their time and develop a relationship before you ask them to contribute to your community.
4 Distinct Types of Engagement
(1) Discussions around shared content (2) Customer Support Queries (3) Addressing positive and negative sentiment (4) Proactive engagement
If you encounter a question on social media channels to which you don’t have an answer
It’s better to let someone know you’ll have the answer for them soon rather than ignoring them completely
Building an Online Community
Is all about relationships and Trust
Frending potential customers on Facebook then asking them to like brand
Is a Facebook strategy that has the potential to turn customers off you and your brand
Communities made up of marketing, IT and healthcare professionals
May find LinkedIn groups to be the best place to host discussions and engage in conversations
Post Notifications
A great way to track key influencers and brand advocates to ensure you’re maximizing your opportunity to engage with their content.
To set up post notifications
Simply go to the Instagram profile you’d like to receive notifications for, tap the more button on their account and select “Turn on Post Notifications”
Create content at a pace and quality level
That you can sustainably deliver week over week, month over month
Showing impact of community building on company’s bottom line
Is the fastest and most concrete way of demonstrating ROI of social media efforts
Qualitative and Quantitative Data
These are needed to paint a complete picture of the effectiveness of your efforts
Businesses can use content
To attract potential customers into their sales funnel
When sharing content
You want to focus on adding value to someone’s conversation. Simply copying a competitor’s content output does not add value
Content calendars take many forms
The best of which is the one that works for your company and the people involved in executing strategy
Content Strategy
A game plan for coordinating, creating, distributing, and amplifying content designed to support your company’s business objectives
Purpose of Created content
To demonstrate thought leadership in your industry, lead visitors to your website and offer unique, original viewpoints to your audience that can help position your business as an authority in the field.
Value of Curated Content Lies
In distilling information available to your audience about a certain topic and turning it into easily digestible and targeted resource
Effective Content Curation
Can help you build relationships with key influencers and quickly test the types of content your audience finds compelling
When curating content you should
Showcase your expertise by sharing a unique set of resources that your audience will find relevant and useful
Incorporate Keywords Into
The title and body of your post as well as the URL
Add keywords to your writing in a way
That doesn’t compromise readability and publish new content on a regular basis
The majority of Facebook Profiles
Are private, which greatly limits the usefulness of hashtags on that platform
Messaging should be tailored
To the unique strength of each platform
Great ways to facilitate a conversation
Questions, polls, and calls for user generated content
Examples of Clear Calls to Action
On Facebook, announce a new location, and announce a small reward, on Twitter ask for retweets.
Content Amplification is about
Getting your content in front of an audience of customers that matter.
Conversion is measured by a simple question
What action do you want your people to take once they’ve consumed your content?
Understand Failures
To avoid repeating mistakes in the future
Understand Successes
So you can replicate wins
Before Purchasing an Ad
It’s important to think critically about how it will affect your business.
In order to have a meaningful impact, the ads
That you create must be aligned with your social media strategy and business goals
It’s best to determine the maximum
Your willing to pay for a particular action and set your social ads bid price at that level
Millions of people log onto Facebook, Twitter and LinkedIn
To share their interests, and connect with family, friends and their favorite brands.
Social Advertising Gives Companies
A way to serve ads to the right segment of the social platform’s active audience
Rotating Images and Developing Ad Copy Variations
Helps you test what works best in social ads campaign and serves to prevent ad fatigue
Campaign Types, individual ad variations, and ad sets
The Facebook Ad Structure is organized into these three tiers
If you operate in a niche market
One Facebook interest may not be enough and can yield a sample size that is too small.
If operating in a niche market, and Facebook sample size is too small
Include additional relevant interest to build a large enough audience size to provide actionable insights.
Facebook Audience Insights
An audience research and targeting tool that can help you assess the characteristics of your existing audience and provide you with information about new prospective customers.
Your ability to target the right audience
Will have a big impact on the success of your campaign
Keywords, Interests and Followers, and Tailored Audiences
Ways to target your audience on Twitter to optimize the way your ads are distributed.
On Twitter best to Target
Between 10-25 usernames to reach a large enough audience without reaching too broad an audience
Engagement, Community Growth and Conversion
Three main goals of Twitter advertising Objectives
For Tweet Engagement Campaigns
You should also compose a few new Tweets to achieve a mix of organically successful and fresh content.
Use the LinkedIn Job Title Field
To target your ads at people who have the appropriate level of authority to make the right buying decisions.
Audience expansion on LinkedIn
Finds users similar to your target audience so your ad can reach more people
Cost Per Click (CPC)
The price you pay for each click by a user
Cost per Impression (CPM)
The price you pay for the number of times your ad is seen regardless of whether its clicked on or not.
Analyzing by Platform
Provides insight into which your network should get priority with ad dollars
Analyzing ROI in aggregate
Gives you insight into how your ads program stacks up against the ROI of your content program and community building efforts.
Cost per action can be divided
Into either Direct Revenue based or Lead Based