Social Media Marketing Chapter 10

What is the key to making a social media marketing strategy a success
planning
which is not one of the social media planning stages
count existing followers
why is stage three (implementation) so important
where strategic plan gets converted into specific action items
developing the implementation plan needs to involve everyone who set strategy and will be part of implementation
true
what is a big reason social media marketing strategies fail on implementation
lack of clarity for who does what
a big difference between social media and traditional marketing calendars
time frequency
traditional –> monthly/weekly
social media –> daily
good communication calendar will start week by determining
theme
does communication calendar need to be aware of other promotions happening
yes
evaluating progress of social media strategy involved 2 things. What is one of those things
measuring performance against strategic objectives on a regular basis
With social media you have to be
responsive, nimble, and willing to adjust