social media marketing chapter 1

why advertise with social media?
drive customers to your site
conversations with customers
represent and mange your brand
raise awareness for cause/promotion/event
types of social media
social networks
blogs/microblogs
media sharing
social news/bookmarking
forums/wiki/gaming/couponing/music
social media stakeholders
marketing
sales
public relations
client services
executives
product teams
human resources
with social media always…
have clear goals

measure roi

don’t expect overnight results

provide great experience for customers

social media is…..
any form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
negatives of traditional marketing?
one way, static broadcast techonlogies.
no instant feed back.
pros of social media marketing?
allows us to create and distribute our own content.

cheaper

allows small brands to make a name for themselves.

what is a jab?
building a relationship with and engaging with your customers through incredible, heartfelt service and social media.
light weight pieces of content that benefit your customer by making them laugh, snicker, ponder, play a game, feel appreciated, or escape.
what is a right hook?
call to action that benefit your business.
show ROI and results.
converts traffic to sales.
how to engage?
tell your story through native content across all platforms.
particularly at the moment when they are making a purchasing decision.
good social media requires 4 things.
heart
sincerity
constant engagement
long term commitment
good content is….
share-able, relevant, and valuable.
businesses must consider 3 things when advertising with social media.
context
timing
nuances of different platforms
what makes a great story?
creates an emotion.
must be compelling and native.
must understand users.
stay true to brand.
perfect right hook always has 3 characteristics.
call to action is simple and easy to understand.

perfectly crafted for mobile and digital devices.

respect nuances of different social networks.

6 rules for outstanding content.
native
doesn’t intterupt
doesn’t make demands often
leverages pop culture
micro
consistent and self aware
blogs
content management system that makes it easy for anyone to publish short articles called posts.
popular features of blogs.
comments
blogrolls
trackbacks
subcriptions
benefits of a blog:
can be integrated with other social media.
converse with customer base.
offer your opinion.
link to related blogs.
alert customers on new and cool shit.
share community involvement.
blog strategy:
keep post to single topic.

long posts include scannable items.

set a goal (1 post per day)

respond to comments.

css
cascading style sheets
html
hyper text mark up language
RSS feed
rich site summary. allows you to view the site from inboxes.
archive and category pages:
allow reader to navigate blog by topic and time
blogroll
list of your recommended blog reads in side bar.
popular blogging platforms:
wordpress
blogger
tumblr
content strategies for blogs.
news.
lists.
how tos.
controversy.
how to build an audience for your blog
link and comment to other blogs.
content has useful information.
link to your blog from other social networks.
SEO.