Sne Marketing Ch. 1

Marketing
The creation, and maintinence of satisfying exchange, relationships
Marketing mix
How a business blends the four marketing elements of a product, distribution, price, and promotion
Product
What a business offers customers to satisfy needs
Distribution
The locations and methods used to make products available to customers
Price
The amount that customers pay for products
Promotion
(Advertising)
Ways to make customers aware of products, and encourage them to buy
Discretionary Income
The amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
Demographics
Common characteristics of a group, age, gender, ethnic background, income level, and education level
Sports Marketing
Using sports to market products
Gross Impressions
The number of times per advertisement game or show that a product or service is associated with an athlete, team, or entertainer
Entertainment marketing
Influencing how people choose to spend their money and time on entertaining
Entertainment
Whatever people are willing to spend their money and spare time viewing rather than participating in
Ratings
The number of viewers programming attracted