Selective attention (Marketing

Selective attention
attract customers in a selective way
Selective distortion
Distort (vervormen) of information to be consistent with prior brand and product beliefs and expectations
Selective retention
Remember good points of a product and forget good point of the competitors product to support our beliefs and attitudes.
Subliminal perception
Subliminal messages on ads and commercials to influence the unconscious (like: ‘Try it’ or ‘Buy it’).