S&E Marketing Unit 1 Review

attracting tourist dollars
Professional sports teams benefit their surrounding community by
fiscal
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of
increased job creation and more consumer spending
When a professional football expansion team is established in a community, the economic impact might result in
include spectators and participants
A unique characteristic of the sport industry is that it seeks to attract markets that
achievement
The core benefits to customers who purchase sport products include entertainment, health, and
provides products that are different for each consumer
Which of the following usually is a characteristic of the sport/event industry:
at the same time
A characteristic of an event is that it is produced and consumed
unique experience
One characteristic of event marketing involves promoting and selling a(n)
event
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
distributing information about a NASCAR race
Which of the following is an example of marketing the sport event:
spectators
Which of the following help create the excitement and enthusiasm that make the games what they are:
their occupation
One of the main differences between professional and amateur athletes is that for professionals , the game is often
sanctioning bodies
The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of
sponsorship management
A person responsible for matching up corporations with events that reach their target market has a career in
buying commercial time on television
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
media relations
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
merchandising
Which of the following marketing activities involves responsibility for a sport organization’s licensing activities:
they should include a call to action
Which of the following statements regarding direct-mail marketing campaigns is true:
image
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
a combination of goods and services
Most sport/event products are classified as
inconsistent
Your high-school’s basketball team went to the state championship game last year, but didn’t even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
sport media
A baseball game broadcast on the radio is an example of
write down the information
When a telephone customer’s order includes detailed information concerning the order, the salesperson should
entertainment
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game’s_____________ value.
affordable ticket prices
One of the primary reasons that people are motivated to attend arena football games is the
significant others
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
help pay for construction expenses
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
naming rights
What might a sports organization offer a business to encourage that business to sponsor an event?
provides exclusivity and has potential to maximize exposure
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
sport
Athletes are often considered to be particularly effective promoting products related to their
cross-promotion
A celebrity’s appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
testimonial
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
intangible and perishable
Which of the following are characteristics of a sporting event:
athletes
What must be present for a sporting event to take place?
licensed merchandise
What type of sporting goods are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
personal training
Participating in an exercise class at the local health club is an example of
sports information
When you read a magazine article about a star athlete, you are using the product of
freedom from rules
What do the unorganized participants in sports have that the organized participants do not have?
sanctioning bodies
The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of
their occupation
One of the main differences between professional and amateur athletes is that for the professionals, the game is often
spectators
Which of the following help create the excitement and enthusiasm that make the games what they are:
corporate consumers
The businesses that make the sporting events available to those who cannot attend in person are
reach a target market
One of the main reasons why many businesses sponsor a sports product or event is to
distributing information about a NASCAR race
Which of the following is an example of marketing the sport event:
retail
The marketing of sport goods and services involves a __________ focus.
marketing tool
Businesses that place ads in college football programs are using the sport as a
products to sports
Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing
job opportunites
What has the growth of the sports industry created?
recreation
Which of the following is one of the benefits you receive when you participate in sports:
economic
What benefit does a major sporting event or popular sports attraction provide to a city?
image
What often transfers from a sport team to the city it calls home?
businesses in related industries
One way that sport benefits society in general is by opening up additional opportunities for