Salesforce Marketing Cloud Email Specialist

What are three tactics for subscriber growth? (Select 3)
A. General Email Sign-up
B. Online Newsletter
C. Sign up requests specific to various sections of a website
D. Email capture via Facebook
A. General Email Sign-up
C. Sign up requests specific to various sections of a website
D. Email capture via Facebook
Which one in NOT an offline tactic for capture email addresses?

A. Inbound Sales calls
B. Acquiring email for loyalty programs in store
C. Request email during checkout
D. Surveys at the counter
E. Acquisition associated with a receipt or ticket delivery.

D. Surveys at the counter
If you don’t have the option for offline tactics what could you consider? (Select 3)

A. Require email to create an account on website
B. Registration with incentive on website
C. Drive online loyalty program registration requiring email address
D. Promote content via social media that does not requires email registration to access

A. Require email to create an account on website
B. Registration with incentive on website
C. Drive online loyalty program registration requiring email address

Option D would be correct if it read – D. Promote content via social media that requires email registration to access

Select three (3) best practices for interacting with potential and active subscribers?

A. Follow the CAN SPAM Law
B. Always make email opt in required
C. Make unsubscribing easy
D. Make unsubscribing easy, no more than 4 clicks
E. Only use the email address offered

A. Follow the CAN SPAM Law

C. Make unsubscribing easy

E. Only use the email address offered

True or False: The CAN SPAM Act requires:

A. The send must be accurately identified in the header
B. Subject line needs to accurately represent the content of the email
C. Identify the message as an advertisement
D. A physical mailing address
E. A mechanism to opt out
F. Honor opt out requests promptly

TRUE
What does a list level unsubscribe remove an email address from?
A list level unsubscribe only removes the email address from the associated list.
True or False: A Master Unsubscribe will remove a subscriber from all lists?
True
List 3 unsubscription methods?

A. One-Click Unsubscribe
B. Survey
C. Reply Email
D. Subscription Center

A. One-Click Unsubscribe
C. Reply Email
D. Subscription Center
True or False: You should deal with bounce rates that are greater than 20 percent by removing those subscribers from your next send?
True
What happens if you do not deal with bounce rates of 20% or greater?

A. Your ISP will suspend your next send.
B. Your ISP reputation will be impacted.
C. The next time you send an email the offending emails will be dropped from the list.
D. Nothing

B. Your ISP reputation will be impacted
What are 2 ways to improve deliverability?

A. Buy an email list from a trusted source
C. Add your company’s name to the subject line
D. Make the From Name and Address recognizable
E. Add how they subscribed to the list at the bottom of the email

C. Add your company’s name to the subject line
D. Make the From Name and Address recognizable
What is A/B Testing?
Method used to send 2 versions of an email to send to 2 test audiences.
What can you test with A/B Testing?

A. Subject Lines
B. Email Message
C. Content areas
D. From Name
E. Dates and Times sent out
F. All of the above

F. All of the above
If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A. 15%
B. 10%
C. 5%
D. 20%

C. 5%
If you have less than 50,000 subscribers your test distribution should be what percent.

A. 15%
B. 10%
C. 5%
D. 20%

B. 10%
How long should you wait for your A/B test to complete?
24 hours
What size can an image be in a portfolio?
200 KB or less
Other than an image a file must be XX MB or less in size?

A. 5MB
B 25 MB
C. 1 MB
D. 1 KB

1 MB
Select three true statements about Content Detective?

A. Scans subject line and email body for spam triggers
B. Will remove invalid email address
C. Does not scan HTML code
D. Offers resolutions

A. Scans subject line and email body for spam triggers
C. Does not scan HTML code
D. Offers resolutions
True or False: Send Preview is a rendering of an email as it will be sent to a recipient?
True
True or False: Will a Personalization String resolve in a test send?
False

A personalization string will not resolve in a test string

What does the validate tool check for? (Check all that apply)

A. The presence of an unsubscribe link
B. Invalid email address
C. A physical mailing address
D. Correct syntax for attributes
E. That each content area specified in the dynamic content rule exists

A. The presence of an unsubscribe link
C. A physical mailing address
D. Correct syntax for attributes
E. That each content area specified in the dynamic content rule exists
What is the recipient maximum for a test send?

A. 1
B. 3
C. 5
D. Unlimited

C. 5
A marketing associate wants to ensure that an email will be delivered to a subscribers’ inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

A. Content detective
B. Link detective
C. Email Validation
D. Send Preview

A. Content Detective
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.

Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

A Link Help Text
B. Link Conversion Tracking
C. Link Tooltip
E. Link Tracking Alias

C. Link Tooltip
What is a true statement about Automation Studio?

A. A workflow is comprised of steps, and within each step are activities
B. When multiple activities are in a single step, the activities are executed one at a time
C. Activities supported in Automation studio must first be defined in the Email Application
D. There is a limit to the number of activities and steps that can be placed in a workflow

A. A workflow is comprised of steps, and within each step are activities
When the number of subscribers exceeds one million records, which data model is preferred?

A. Lists
B. Data Extensions
C. Data Filters
D. Groups

B. Data Extensions
Where can a filtered data extension by manually refreshed? Select 2

A. Data Extension folder listing
B. Send Email wizard
C. User-initiated send definition
D. Data Extension details page

A. Data Extension folder listing
D. Data Extension details page
When working with emails created with HTML code you need to insert which features that are required by the CAN SPAM Act? (Select 2)

A. Physical mailing address
B. Email address
C. Link to unsubscribe or modify profile
D. Name of company in subject line

A. Physical mailing address

C. Link to unsubscribe or modify profile

Data Extract
Use this activity to create a file of information for you to use outside of the application.
Filter
Use this activity to apply the logic of a data filter you select to create a group or data extension containing records that meet the data filter criteria. Provide a name, external key, and description to identify and describe the activity.
Import File
Use this activity to use the information from an outside file to update a subscriber list or data extension. You provide information that the activity uses each time it runs, which gives the specifics of the file to import and the import activity’s behavior while running.
Refresh Group
Use this activity to reapply the rules in a group definition to create a subset of subscribers in a list. Before you can use a group refresh activity, you must create a group definition.
Report Definition
Use this activity to define the parameters for running a report once to be used every time the report is run using the activity. You can create a report activity to run every standard report available in the application, as well as custom reports in your account.
SQL Query
Use this activity to retrieve data extension or data view information that matches your criteria and include that information in a data extension. You use SQL to create the query you use in the query activity. You provide name, external key, and description to identify and describe the activity.
Send Email
Use this activity to initiate an email message. You can send the email in an automation alone, or put it in sequence with other activities and schedule it for a particular date and time.
Transfer File
Use this activity to upload a file to or download a file from a transfer location that you specify. The file transfer activity transfers files securely and can also unencrypt or uncompress a file.
Wait
Use this activity to cause the automation to wait for a specific period of time before performing the next step.
Fire Event
Use this activity to signal that new contacts were added to an Event Data Source in Journey Builder. When contacts are added to the associated data extension, the Fire Event Activity alerts the Marketing Cloud system that new data is present. The newly-added data is then injected into all Interactions whose Entry Events are configured to detect changes in this data source.
Send Salesforce Email
Use this activity to automate and schedule email sends from the Marketing Cloud Email Application to Salesforce reports or campaigns
Use the list model when (Select 3)

A. Your list contains 500,000 subscribers or less
B. You plan to use a limited number of attributes
C. You are not going to use the XML API
D. You prefer simplicity over performance

A. Your list contains 500,000 subscribers or less
B. You plan to use a limited number of attributes
D. You prefer simplicity over performance
Use the Data Extension Model when (Select 4)

A. You send global messages
B. You implement triggered sends
C. You prefer a flexible subscription model
D. You use the XML API
E. You use the SOAP or REST APIs

A. You send global messages
B. You implement triggered sends
C. You prefer a flexible subscription model
E. You use the SOAP or REST APIs
How can a subscriber update their profile attributes?

A. By calling customer service
B. By accessing the profile center
C. By emailing their sales representative
D. By unsubscribing from a list

B. By accessing the profile center
Which of the following is not a valid data type of list model?

A. Numeric
B. Text
C. Decimal
D. Date

C. Decimal
A customer would like to store purchase data, such as $9.99, and segment using this data. Which data model would you recommend?
Data Extension
To import a data extension utilizing the add and/or update command what must it contain?

A. Primary Key
B. Secondary Key
C. Subscriber Key
D. Email Address

A. Primary Key
To make a data extension sendable what must it contain. (Select Two)

A. Email Address
B. Primary Key
C. Subscriber Key
C. Link ToolTip

A. Email Address

C. Subscriber Key

When importing data into marketing cloud the list detective is triggered for which of the following?

A. Data Extenstions
B. List Model
C. Email Addresses
D. Email Alias

B. List Model
What are the ways data can be imported into the marketing cloud? (Select 3)

A. Import Wizard
B. Query Activity
C. APIs
D. Import Activity

A. Import Wizard

C. APIs
D. Import Activity

Which of the following segmentation tools can be used for both lists and data extensions?

A. Data Filters
B. Groups
C. Query Activities
D. Measures

A. Data Filters
A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

A. Data Filters
B. Measures
C. Groups
C. Query Activities

A. Data Filters
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

A. Data Filters
B. Measures
C. Data Views
D. All of the above

C. Data Views
When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A. Publication List
B. Group List
C. All subscribers List
D. None of the above

A. Publication List
C. All subscribers List
True or False: A master unsubscribe will mark a subscriber as unsubscribed on the the All Subscriber list and any other list they appear on?
True
When sending to data extensions what is the default publication list?

A. All Subscriber List
B. Group List
C. Publication List
D. All of the above

A. All subscriber list
True or False With an Enterprise 2.0 account, child accounts can create attributes and share them with other business units
False
What are the 4 steps to create dynamic content?

A. Plan
B. Execute
C. Preview
D. Build Rules
E. Create
F. Test Send

A. Plan
C. Preview
D. Build Rules
E. Create