Sales and Marketing – Vocabulary 1

wholesale
a word referring to the business of buying goods from manufacturers and selling them in large quantities to retailers, who then sell them in smaller quantities to the public
break even
to reach the point at which revenue (the amount of money received for selling something) is equal to the costs of production
reward scheme
a system that gives incentives to customers to continue using the same shop or service (for example, by collecting points that they can redeem on future purchases)
white goods
machines which are used in the kitchen, such as washing machines, refrigerators, etc.
markdown
the reduction of the price of something to less than its usual price.
freebie
an informal word for a product or service that is given away, usually to encourage people to buy a bigger product or service, or to advertise that product or service (for example, a pen with the company name on)
airtime
in radio, television and cinema advertising, the amount of time given to an advertisement
cold call
a telephone call or sales visit where the sales person has no appointment and the client is not an established customer
loss leader
an item in a shop that is sold below cost price in order to attract customers into the shop
high pressure
a two-word adjective used to describe a sales technique in which a customer is forced to buy something that he / she does not really want
press release
a sheet giving news about something (for example, a new product) which is sent to newspapers and television and radio stations so that they can use the information
takeover
an act of taking control of a company by buying most of its shares
agenda
a list of items to be discussed at a meeting
schedule
a plan that lists all the work that you have to do and when you must do each thing
drop
to become or make something weaker, lower or less
decline
a continuous decrease in the number, value, quality, etc. of something
acquisition
a company, piece of land, etc. bought by someone, especially another company