Quiz: Chapter 8

Activity Based Costing

A. is useful for distrubtion centers but not customers.
B. can be comined with customer segmentation.
C. is too sophisicated for many applications.
D. is a very new management science.

B. can be combined with customer segmentation.
A stockout always results in a back order.

A. True
B. False

B. False
Customer service is of equal importance to both logistics and marketing.

A. True
B. False

A. True
The term replenishment cycle refers to

A. orders for raw materials.
B. materials management.
C. the acquisition of additional inventory.
D. inventory and material management.

C. the acquisition of additional inventory.
The buyer and seller look at order time from the same perspective.

A. True
B. False

B. False
There are four types of communications that exist between a buyer and a seller.

A. True
B. False

B. False
There are five logistics performance metrics from the buyer’s point of view.

A. True
B. False

A. True
What are the steps in the CRM process?

A. Segment customer base then measure service and improvement.
B. Segment customer base then identify service/package.
C. Measure service then improve.
D. Segment customer base, identify service/package, then measure service and improve.

D. Segment customer base, identify service/package, then measure service and improve.
The traditional role of customer service at the interface between marketing and logistics manifests itself through the ______ dimension of the marketing mix.

A. price
B. place
C. product
D. promotion

B. place
“Order to cash” and “replenishment cycle” are the same.

A. True
B. False

B. False