PRT 476 Quiz 2

Nonaware nonconsumers
According to the marketing concept of the frequency escalator, who resides on the ground level?
External opportunity
Having a large percentage of high-income sport fans would be an example of an ____________.
Developing the market
What part of developing the marketing plan involves finding an unmet need and defining it?
True
A strong and knowledgeable staff, a large capital reserve, and a positive reputation are all examples of internal strengths. (True/False)
True
Analyzing the market and the organization is one of the five strategic components of marketing management. (True/False)
True
Having the most members of any other health club in the Newark area would be a marketing goal that focuses on market share. (True/False)