Program Planning 2 Final

Since grant proposals need to be short, budget and personnel information should not be included.
False
Questions to ask about purchased product quality include:
Will the vendor customize the product to meet your needs?
Health education programs should not involve participant fees, as this may discourage attendance.
False
Having a basic understanding and appreciation of the importance of sociocultural factors is being culturally sensitive.
True
The Centers for Disease Control and Prevention acting as a recourse to help a small US community build a community coalition for obesity is playing what role?
Technical Assistance
When governmental agencies or philanthropic organizations have money to make available for health or other programs, they often find organizations to give the money to by starting with a(n) ______.
request for proposals
Voluntary health agencies are often vendors of health promotion programs.
True
Teenagers helping other teenagers improve their exercise habits is an example of _______?
peer education
A budget is a formal statement of estimated revenues and expenditures.
True
Funding provided by local health department is considered what type of funding?
Governmental
Which of the following Areas of Responsibility for Health Educators is NOT closely connected to resource identification and allocation?
Area IV
“I have put something into this program, and therefore I am going to support it,” is an example of
ownership
Capital costs are those used to obtaining assets such as office buildings.
True
In a budget, the cost of a computer, prints, and cameras would fall under which of the following costs?
Hard
The SAM process is designed to
assess the suitability of materials
Funding provided a Robert Wood Johnson Grant is considered what type of funding?
Foundational
Cost sharing means that employees must find someone external to their worksite to pay for their health programming.
False
In health education program planning, the term ‘resources’
can include physical space in which to hold a program
Providing free materials, copying services, space, or other resources is referred to as
in-kind support
A person who might be interested in a new health program, but will require external motivation to become involved would be considered a ‘late majority’ adopter.
False
All of the following are ways to segment a population, EXCEPT by:
Personality Types
Often in health promotion programs, canned programs are purchased or borrowed because they were previously successful in other locations.
True
Key marketing principles that apply to social marketing in health include all of the following EXCEPT
Off the product at “upper end” prices to make it more desirable
Which the following promotional strategies includes increasing product awareness to the consumer?
Inform
In contrast to a tangible price of money for marketing, the intangible price in social marketing is __________.
time, effort, discomfort, etc.
It is acceptable practice for planners to segment groups within a population either before or after surveying them.
True
Certain planning skills, such as marketing, social psychology and population dynamics often distinguish successful programs from failed programs.
True
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
True
Which of the following adjectives would NOT be used to describe an innovator?
Shy
Which of the following would be an example of a core product?
Peace of mind
It is best to charge for all programs so that participants feel ownership.
False
Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining
segmentation
A “ladder of benefits” is _______.
a variety of attributes and benefits associated with a health behavior
Audience segmentation is one small part of overall market segentation.
False
Which the following promotion strategies includes reminding the consumer that the product exists?
Reinforce
The four “P’s” of marketing are:
promotion, product, price, place
For the purposes of program planning, the people who make up the market are the _____.
priority population
Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?
Personal selling
Consumer-based health education program refers to designing around the priority population’s wants, needs, desires and preferences.
True
A phased-in program has the advantage of involving many more people early in the program.
False
In theory, all health promotion programs should be pilot tested
True
Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.
V
When planners are aware of the participants’ identities and have promised not to reveal those identities to others, they are practicing
confidentiality
A complex program implementation chart comprised of a diagram and a timetable is
PERT
A procedural manual
can provide ideas for program facilitation
Which of the following is NOT important for a checklist for an emergency care plan?
program staff can have time off after traumatic incidents
Pilot testing
allows planners to work out any problems before the program is launched
Which of the following is the second component of a key activity chart?
dates when activities will take place
No one should be allowed to participate in any health promotion program without giving his or her informed consent
True
HIPAA
set national standards to protect and guard against misuse of individual health information
The Code of Ethics for the Health Education Profession was discontinued because it had no real method or strategies for enforcement
False
Failing to act in a reasonable manner is an act of
negligence
A news hook is apt to make the media want to cover the launch of a new program.
True
The first day of implementation is an extension of the fourth “P” of marketing–promotion
True
Informed consent protects planners from being sued.
False
Planners may find it difficult to work through the three stages of implementation due to limited time and limited resources
True
By different offerings, by limiting the number of people, by location, and by ability are all approaches to
phasing in a program
The obligation to do no harm is called non-beneficence.
False
Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.
V
Which of the following is NOT considered a critical purpose for program evaluation?
adjusting costs
The number of people who stopped smoking following a smoking cessation program is a measure of
impact evaluation
One strength of having an external evaluator is
objectivity
Institutional Review Board approval is not necessary for program evaluation research.
False
Determining whether or not a program led to changes in health status is an example of
outcome evaluation
Data reflecting the initial status or interests of the participants are referred to as baseline data.
True
Evaluation planning should occur early, while program goals and objectives are being developed
True
Utility, feasibility, propriety, and accuracy are
standards of evaluation within the framework for program evaluation
Standards of acceptability are the minimum levels of performance, effectiveness, or benefits used to judge the value of a program or its components.
True
Monitoring participants’ reactions about program location, time, and speakers is called
formative evaluation
A reason a stakeholder may want a program evaluated is to inform policy decisions
True
The percent of children immunized for school is an example of the _____.
mandate (policies, statutes, laws) of regulating agencies
Developing the evaluation design is a step within the data collection process.
False
One barrier to effective program evaluation can be the time allotted for evaluation.
True
The first step in the evaluation process is implementation
False
The two evaluation processes in which health educators engage can be classified as
formal and informal
An evaluation consultant should respect senior staff members’ wishes for specific findings, and emphasize those findings in the report.
False
Which of the following is NOT a stakeholder?
Evaluator
The number of people who stopped smoking following a smoking cessation program is a measure of
impact evaluation
Data reflecting the initial status or interests of the participants are referred to as baseline data.
True
The degree to which a program, activity, or service is tailored to the priority population is called
orientation
The ‘Basic Design Decision’ step in selecting an evaluation design includes ______ as an option
quantitative
A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called
expectancy effect
The Area of Responsibility most closely associated with evaluation approaches is
Area IV
The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design
False
A ___________ ____________ analysis can be used to compare interventions, often to determine which will be least expensive.
cost-identification
Which of the following is NOT a qualitative method commonly used in evaluation?
time-series
The only effective way to combine quantitative and qualitative evaluation methods is to use qualitative methods to help develop quantitative measures and instruments
False
The quantitative approach is inductive.
False
A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study
True
Which one of the four premises below applies to using control groups in social program evaluation?
individuals have a right to new services, and random selection gives all a chance to participate
Qualitative, in-depth interviews with individuals who understand the priority population are called
key-informant interviews
The presence of any confounding factors in the environment that may affect program participation or initial results is known as
context
The threat to internal validity called mortality refers to having participants leave the study between pretest and posttest.
True
Quasi-experimental methods are much less stressful on program participants than experimental methods
False
A good example of observations in evaluation design would be pretests and posttests
True
A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called
expectancy effect
The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design
False
The degree to which a program, activity, or service is tailored to the priority population is called
orientation
A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study
True
Multiple regression analysis
can be used with interval data
If Jeremy wants to compare his clients to a larger group of clients across the state, he could use a Chi-square test of significance
True
Data that are assigned labels so they can be understood by a computer are __________ data
coded
The null hypothesis states that there is a difference between groups
False
Which is used to show trends over time?
Line graph
A dependent variable
can be viewed as an outcome variable
Evaluators can use a t-test to determine whether a variable changed significantly in one group at two points in time.
True
An Analysis of Variance (ANOVA) can be used to determine differences in test scores of more than two groups
True
Range and standard deviation are used in univariate data analysis
True
Measures of central tendency include
median
If Andrew’s stress level increases as his students’ behavior deteriorates, this could be considered a negative correlation.
True
An alpha level of .05 means that there is a 50% chance that the outcome occurred by chance alone
False
The smaller the alpha level, the greater the possibility of a Type II error
True
Checking a data set to be sure that all the entered values are valid and consistent is called
cleaning the data
It is best to err on the side of too simple an analysis than too complex an analysis in an evaluation report
True
Responsibility ________ for Health Educators is most closely aligned with evaluation processes.
IV
The null hypothesis states that there is a difference between groups
False
Which is used to show trends over time?
Line graph
Measures of central tendency include
median
A dependent variable
can be viewed as an outcome variable
Which of the following options describes the Developing Intervention step in the Generalized Model of Program Planning?
How the goals and objectives will be achieved
Community ownership and diverse partnership are both characteristics of the Healthy Communities Framework.
True
When steps in the program planning process are adapted to the needs of stakeholders, they have
flexibility
According to PRECEDE-PROCEED, which of the following is NOT considered Impact Evaluation?
Reduced incidence of heart attack
Although PATCH and the Generalized Model share many similar steps, what make PATCH unique?
It focuses on a partnership with the state and local health departments and the local communities
The APEX-PH Model is no longer used because it was too rigid for Health Educators to apply in real world situations.
False
The MAPP planning model represents a planning approach common to businesses and schools.
False
Which of the following program plans was created to help guide public health and health education specialists efforts to reach Health People 2020?
MAP-IT
SWOT Analyses are particularly useful for program planners who have ample time to do in-depth
planning.
False
The benefits of the General Model of program planning include all of the following EXCEPT
It is linear and steps only flow in one direction in practice
Which of the following models had the goal to be the planning guide or model used to assist communities in adapting Healthy People 2020 at the state or local level?
MAP-IT
Which of the follow options describes the Evaluation step in the Generalized Model of Program Planning?
Improving the quality and effectiveness of the program
Refusing to wear a seatbelt because friends will tease you is an example of
a reinforcing factor
It is critical for Health Education Specialists to select one program planning model per program, and to use all of its components.
False
Which of the following models was designed to strengthen in-country management training capacity in the health sector of developing countries.
Healthy Plan It
The best way to obtain epidemiological data is for Health Educations Specialist to do their own survey research among priority populations.
False
Which of the following describes the Setting Goals and Objectives step in the Generalized Model of Program Planning?
Identifies what will be accomplished through the intervention or program
Which of the following would NOT be a factor for choosing a health planning model?
preference of the health education specialist
The Educational and Ecological Assessment Phase of PRECEDE-PROCEED includes determining:
predisposing, reinforcing, and enabling factors