Sensations received through sight, taste, hearing, smell, and touch.
The process by which some inputs are selected to reach awareness and others are not.
An individual’s changing or twisting of information that is inconsistent with personal feelings or beliefs.
Remembering information inputs that support personal feelings and beliefs and forgeting inputs that do not.
Process of Perception
Selection, perceptual organization, and interpretation.
Motives that influence where a person purchases products on a regular basis.
A means of measuring consumer attitudes by gauging the intensity of individuals reactions to adjectives, phrases, or sentances about an object.
A perception or view of oneself.