is officially defined as the communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.
As a plan for the optimal use of elements of promotion: advertising, public relations, personal selling, sales promotion, and social media.
The communication of a concept or message to large audiences.
is the direct, face-to-face communication between 2 or more people.
The originator of the message in the communication process, this is the company or organization that has a product to be obtained.
How will the message be conveyed, it is the conversion of the sender’s ideas and thoughts into a message, usually in the form of words or signs.
a medium of communication – such as voice, radio, or newspaper, for transmitting a message.
anything that interferes with, distorts, or slows down the transmission of the information.
Person who decodes the message.
An interpretation of the language and symbols sent by the source through a channel
Integrated Marketing Communications
Which is the careful coordination of all promotional messages for a product or service to ensure the consistency of messages at every contact point at which a company meets the customer.
Strategy that uses aggressive personal selling and trade advertising to convince wholesaler or retailer to carry and sell particular merchandise.
Stimulates consumer demand to obtain product distribution.