Process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environmen.
Focal point of all marketing activities. What organizations define their products around.
Specific group of customers that organizations generally focus their marketing efforts on
How and i what amount to use the 4 elements of marketing: Product, pricing, distribution, promotion
Physical entity you can touch
Application of human and mechanical efforts to people or objects to provide intangible benefits to customers
Concepts, philosophies, images, and issues.
Relates to activities used to inform individuals or groups about the organization and its products
Relates to decisions and actions associated with establishing pricing objectives and policies and determining product prices
A customer’s subjective assessment of benefits relative to costs in determining the worth of a product
Anything a buyer receives in an exchange
Anything a buyer must give up to obtain the benefits the product provides
Provision or transfer of goods, services, or ideas