PR Vs. Marketing, Advertising, & Journalism

PR Vs. Marketing
Objectives – [Blank] wants to sell while PR wants to build & maintain relationships.
PR Vs. Marketing
Audiences – [Blank] is concerned with consumers and customers while PR is interested in a broad spectrum of publics.
PR Vs. Marketing
Competition vs. Opposition – [Blank] wants to be competitive while PR understands it’s about more than lowering prices, etc.
PR Vs. Marketing
Role in management – PR deals with all levels of management, all departments within organization
PR Vs. Journalism
Scope – Public relations has many components; [Blank] has only two: journalistic writing and media relations.
PR Vs. Journalism
Objectives – [Blank] are objective observers; public relations personnel are advocates
PR Vs. Journalism
Audiences – [Blank] focus on a mass audience; public relations professionals focus on defined publics
PR Vs. Journalism
Channels – [Blank] use only one channel; public relations uses a variety of channels
PR Vs. Advertising
[Blank] works through mass media; public relations relies on a variety of tools
PR Vs. Advertising
[Blank] addresses external audiences; public relations targets specialized audiences
PR Vs. Advertising
[Blank] is a communications function; public relations is broader in scope