MRKT #11

The ______________ approach to social responsibility in business believes that a company is has obligations to the environment as well as the general public?

Select one:
a. Equal opportunity responsibility
b. Profit responsibility
c. Total responsibility
d. Stakeholder responsibility
e. Societal responsibility

Societal responsibility
_____________ is a strategy that involves tying the charitable contributions of a company to customer revenues produced through a promotion of its product?

Select one:
a. Whistle blowing
b. Doing good
c. Environmental diversity
d. Cause marketing
e. Green marketing

Cause marketing
One of the ethical issues in distribution is for retailers to require manufacturers to pay _________ to ensure placement of new products in a store. This practice is legal, but there is a question of whether it deprives customers of their right to choice under the Consumer Bill of rights?

Select one:
a. Slotting fees
b. Cash
c. Promotional allowances
d. Development costs
e. Bribes

Slotting fees
___________ are society’s values and standards that are enforceable in court?

Select one:
a. Laws
b. Penalties
c. Morals
d. Culture
e. Ethics

Laws
According to your instructor, in addition to the legal and ethical dimensions of a decision, whether or not a proposed action is ___________ will have an impact on the outcome of the decision?

Select one:
a. Possible
b. Smart
c. Profitable
d. Long-term
e. Evil

Profitable
A disruptive innovation is a technological development that radically changes the competitive landscape. For example, who could have imagined in the 1950’s that innovations in the ___________ industry would almost destroy the dry cleaning industry?

Select one:
a. Television
b. Chemical
c. Agribusiness
d. Washing machine
e. Fashion

Chemical
According to your instructor, which of the following is a reason why environmental scans are so important to you as a marketing manager?

Select one:
a. Environmental scans include both internal and external factors.
b. Because the quality of the environmental scan affects the quality of the marketing strategies you develop.
c. Because you need them in order to correct the organization’s vision statement.
d. Because you need to consider internal, external, macro and micro factors.
e. Environmental scans include both macro and micro environments.

Because the quality of the environmental scan affects the quality of the marketing strategies you develop.
The ____________ component of the external macro-environment deals with alternate firms that could satisfy a specific market’s need?

Select one:
a. Economic
b. Political/legal
c. Technological
d. Socio-cultural
e. Competitive

Competitive
The Kellogg’s company has spent Millions of dollars over the decades advertising its many brands of ready to eat cereal products. In fact, many of the brand characters such as Tony the Tiger; Snap, Crackle and Pop have become well established in the popular culture. Because it would cost a competitor hundreds of millions of dollars to create a brand image comparable to these icons, Kellogg’s brand equity is a ____________ in the ready to eat cereal market?

Select one:
a. Barrier to entry
b. Direct competitor
c. Monopoly
d. Strong supplier
e. Indirect competitor

Barrier to entry
What do we mean when we speak of a “defensible” decision?

Select one:
a. That the decision incorporated all of the relevant information available at the time the decision was made.
b. When there are more than two possible alternatives, you need to rank order the choices and then decide between the top two.
c. That the decision was necessary in light of recent competitor actions.
d. A short term decision that won’t have any significant impact, but will buy you time to make a better decision in the future.
e. That the decision process was documented so that blame could be assigned to the appropriate person if things went wrong.

That the decision incorporated all of the relevant information available at the time the decision was made.
The ______________ approach to social responsibility in business focuses on obligations to those who can affect a company’s ability to achieve its objectives?

Select one:
a. Equal opportunity responsibility
b. Profit responsibility
c. Extended responsibility
d. Societal responsibility
e. Stakeholder responsibility

Stakeholder responsibility
Advertisers frequently engage in ___________ where they exaggerate the benefits of the product without actually making a false claim about the product?

Select one:
a. Boasting
b. Corrective ads
c. Puffery
d. False advertising
e. Guerilla marketing

Puffery
_____________ is an ethical perspective that believes the motive behind a behavior is more significant than the outcome of the behavior?
Select one:
a. Socialization
b. Culture
c. Utilitarianism
d. Moral idealism
e. Religion
Moral idealism
Although not usually considered to be an ethical issue per-se, ___________ which deals with the performance, reliability, and safety of products can be thought of as “product ethics”?

Select one:
a. Quality
b. Niche marketing
c. ISO 14000
d. Distribution
e. Packaging

Quality
____________ is a socializing force that determines what is right and what is wrong for most people?

Select one:
a. Culture
b. Religion
c. Diversity
d. The legal system
e. Language
Feedback

Culture
In general, the intent of government regulation of business in the United States is to?

Select one:
a. Punish wrongdoers
b. Minimize disruptive innovations.
c. Preserve jobs
d. Increase competition
e. Increase taxes

Increase competition
The idea behind _____________ is that people who are born at the same time share similar experiences growing up and, therefore are similar in some of their attitudes and behaviors?

Select one:
a. Generational marketing
b. Co-generation
c. Generation X
d. Baby boomers
e. Generation Y

Generational marketing
One of the ongoing demographic trends in this country is the migration of population to the _______ and _________?

Select one:
a. North, West
b. Central, south
c. East, West
d. South, East
e. South, West

South, West
The term _____________ describes how industries that were once growth industries became stagnant because managers in that industry relied on a narrow definition of their business and failed to change when technology or customer tastes changed?

Select one:
a. Railroad syndrome
b. Disintermediation
c. Failure to scan
d. Cannibalization
e. Marketing myopia

Marketing myopia
Which of the following is NOT a question suggested by ethical legal framework for evaluating marketing decisions discussed in class?

Select one:
a. Can I make money doing it?
b. is this the right thing to do?
c. Is it legal?
d. Can I go to jail if I do it?
e. Is it ethical?

Can I make money doing it?
One of the difficulties in determining ethical behavior in marketing is that ____________; the clandestine collection of trade secrets or proprietary information is both illegal and unethical; while collecting marketing intelligence about your competition is necessary?

Select one:
a. Economic espionage
b. Bribery
c. Phishing
d. Industrial sabotage
e. Skullduggery

Economic espionage
One of the ethical issues in marketing is establishing what is a fair price. Some pharmaceutical companies charge very high prices for life-saving drugs because they need to recover the massive amounts of money needed to bring a new drug to market. While there is no question this practice is __________, there is a question about whether it is ___________?

Select one:
a. Legal, ethical
b. Legal, sustainable
c. Illegal, ethical
d. Illegal, sustainable
e. Ethical, legal.

Legal, ethical
What was your instructor talking about when he claimed that there is no such thing as a good decision or a bad decision at the time you make it?

Select one:
a. That good decisions are made by senior management, only tactical decisions are made at the level of the environmental scan
b. That you should never put yourself in a position where you have to make a decision.
c. That all decisions are good decisions until the marketplace proves them wrong.
d. That you never know the outcome of a decision until after it has been made and you can see the results.
e. That the terms good and bad don’t apply to decisions, the issue is whether the decision is managerially useful

That you never know the outcome of a decision until after it has been made and you can see the results.
__________________ is a systematic approach to gathering information about the environment, analyzing it, and predicting its impact on your business?

Select one:
a. Environmental scanning
b. Strategic planning
c. marketing myopia
d. SWOT analysis
e. Marketing management

Environmental scanning
What was your instructor talking about when he suggested using the ‘newspaper’ standard to determine whether or not a decision you made is ethical?

Select one:
a. That you should issue a press release whenever you make a difficult decision so that the world will be able to determine if you acted ethically.
b. That the same standards of ethics that apply to news reporting should apply to your business decisions.
c. Dont spend more time making a business decision than you would spend reading a newspaper.
d. If everybody you know, including your mother is going to know what you did; what choice would you make?
e. That the ethical legal framework only applies to big decisions that are likely to be covered by the news media

If everybody you know, including your mother is going to know what you did; what choice would you make?
One of the problems in acting ethically in international business is that __________ and _________, the basis of what is right and wrong, can vary from country to country?

Select one:
a. Language, currency
b. Laws, courts
c. Customs, religion
d. Ethnicity, language
e. Human nature, gender

Customs, religion
Which of the following is NOT an internal communication method commonly used in business as discussed in class?

Select one:
a. E-mail messages
b. Face-to-face conversations
c. Formal reports, double spaced with fancy covers.
d. pro-forma financial statements
e. One-page memoranda

Formal reports, double spaced with fancy covers.
When I go to the grocery store, I see several types of cola products. Sometimes, even though I am in the mood for a cool, refreshing Cola, I keep my money in my pocket because I am saving up for a new high definition television set. For the Coca Cola Company, this is an example of ___________ competition?

Select one:
a. Brand
b. Pure
c. Product
d. Regulated
e. Discretionary income

Discretionary income
The ____________ component of the external macro-environment deals with inventions or innovations from applied science or engineering research?

Select one:
a. Technological
b. Political/legal
c. Socio-cultural
d. Economic
e. Competitive

Technological
When faced with a decision, ___________ are the moral and legal principles that serve as guidelines on how to behave?

Select one:
a. Ethics
b. Constraints
c. Laws
d. Principals
e. The ethics audit

Ethics
The Foreign Corrupt Practices act of 1977 makes it illegal for U.S. businesses to __________ foreign government officials, even if it is the custom do to so that country?

Select one:
a. Withhold payment from
b. Spy on
c. Bribe
d. Do business with
e. Threaten

Bribe
A marketer interested in selling luxury goods would naturally pay close attention to changes in the amount of?

Select one:
a. Consumer income
b. Disposable income
c. Discretionary income
d. Gross income
e. National income

Discretionary income
The __________ environment deals with issues that are within your company’s ability to control directly?
Select one:

a. Macro-
b. External
c. Micro-
d. Natural
e. Internal

Internal
_____________ is an ethical perspective that believes a decision is ethical if the benefits outweigh the cost?

Select one:
a. Moral idealism
b. Religion
c. Socialization
d. Utilitarianism
e. Culture

Utilitarianism
Which of these statements best describes the basic norm of business ethics as discussed in class?

Select one:
a. People are only honest when what they say is written down.
b. In general, people are honest
c. These are all basic norms of business ethics according to the instructor.
d. You have to be a little bit dishonest if you want to make it big.
e. Assume that the other person is lying to you.

In general, people are honest
When discussing the ethical/legal framework for evaluating marketing decisions in class, it became apparent that the most difficult decisions deal with issues that are _________ and ________?

Select one:
a. Actually the ethics of all marketing decisions are difficult to determine.
b. Ethical, legal
c. Good, proper
d. Unethical, illegal
e. Unethical, legal

Unethical, legal
One of the issues facing _______________, people born between 1946 and 1964 is coming to terms with growing older?

Select one:
a. Generational marketers
b. Co-generators
c. Baby boomers
d. Generation Y’ers
e. Generation X’ers

Baby boomers
The __________ environment deals with issues that are beyond your company’s ability to control directly?
Select one:

a. Internal
b. Micro-
c. External
d. Natural
e. Macro-

External
According to your instructor, why is a good environmental scan so important for a marketing manager?

Select one:
a. Because the environmental scan allows the marketing manager to become a boundary spanner.
b. Because it is typically the first opportunity a marketing manager has to show top management how good he/she is.
c. Because you will be blindsided by unanticipated problems if you dont do an environmental scan.
d. Because the better the environmental scan, the better the strategic and tactical decisions that will be made based on the environmental scan.
e. Because the environmental scan is non-specific enough that a marketing manager cannot be blamed if things go wrong later.

Because the better the environmental scan, the better the strategic and tactical decisions that will be made based on the environmental scan.
The ____________ component of the external macro-environment deals with the demographic characteristics of a population and its values?

Select one:
a. Socio-cultural
b. Economic
c. Competitive
d. Political/legal
e. Technological

Socio-cultural
The __________ environment deals with issues that affect your company only?

Select one:
a. External
b. Macro-
c. Natural
d. Internal
e. Micro-

Micro-
The ______________ deals with factors that affect your company, and are within your ability to control directly?

Select one:
a. Internal microenvironment
b. External microenvironment
c. Internal macroenvironment
d. Environmental scan
e. External macroenvironment

Internal microenvironment
____________, is the amount of money a consumer has after paying taxes?

Select one:
a. Gross income
b. National income
c. Discretionary income
d. Consumer income
e. Disposable income

Disposable income
One of the ethical issues in marketing is that data mining techniques where information from several databases is combined may be a violation of a customer’s ___________?

Select one:
a. Advertising
b. Privacy
c. Safety
d. Liability
e. pricing

Privacy
_____________ are moral and legal principles that govern the actions of an individual or a group?

Select one:
a. Cultures
b. Ethics
c. Laissez Faire
d. Laws
e. Heuristics

Ethics
Which of the following is NOT one of the ‘rights’ included in The Consumer Bill of Rights proposed in the 1960s?

Select one:
a. The right to cancel a purchase
b. The right to be safe
c. The right to have a choice
d. The right to be informed
e. The right to be heard

The right to cancel a purchase
All of the elements of the Consumer Bill of Rights have become law in the United States, EXCEPT for?

Select one:
a. The right to be heard
b. The right to be informed
c. The right to have a choice
d. Actually, the Consumer Bill of Rights is not the law in the United States; rather it guides the thinking of legislators and the courts in determining commercial law.
e. A. The right to be safe

Actually, the Consumer Bill of Rights is not the law in the United States; rather it guides the thinking of legislators and the courts in determining commercial law.
When I go to the grocery store, I see several different types of Cola products. In addition to Coke and Pepsi in various shapes and sizes, there is RC cola and a store brand of Cola as well. This is an example of ___________ competition?

Select one:
a. Discretionary income
b. Pure
c. Regulated
d. Brand
e. Product

Brand
According to the discussion in class, which of these is a reason consumers frequently give to justify unethical consumption?

Select one:
a. I will make up for it later, when I can afford it
b. Everybody does it
c. Stealing from companies isnt wrong
d. Products are too expensive
e. The devil made me do it

Everybody does it
One of the ethical issues in marketing is that it may be impossible to make a product that is 100% safe. In that case the company has to make a choice between the price of a product and ___________?

Select one:
a. Liability
b. Advertising
c. pricing
d. Privacy
e. Discrimination

Liability
Which of the following is NOT a factor that drives competition in an industry?

Select one:
a. The existence of direct competitors
b. The existence of indirect competitors
c. Bargaining power of government regulators
d. Barriers to entry
e. Bargaining power of Suppliers

Bargaining power of government regulators
The __________ environment deals with issues that affect all companies in an industry?

Select one:
a. Macro-
b. Micro-
c. External
d. Internal
e. Natural

Macro-
According to your instructor which of the following is a reason why environmental scans are so important to marketing managers.

Select one:
a. Because you need an environmental scan in order to make a good decision.
b. They can help you avoid being “blindsided” by unanticipated market factors.
c. Reading the paper and a variety of trade magazines are important ways to monitor events.
d. Because technology is no longer changing rapidly.
e. Because marketers are expected to perform a boundary-spanning function in an organization.

They can help you avoid being “blindsided” by unanticipated market factors.
A _____________ is a person who reports unethical behavior in a company?

Select one:
a. Ethics auditor
b. Tattle tale
c. Whistle blower
d. Ethics officer
e. Boot licker

Whistle blower
Although you have the ability to decide whether or not to do business with a particular supplier, you can’t tell the supplier how to run his or her business. This is why suppliers are part of the?

Select one:
a. Internal microenvironment
b. External microenvironment
c. External macroenvironment
d. Environmental scan
e. Internal macroenvironment

External microenvironment
When I go to the store, I see several different types of cola products. Normally I prefer Coke Zero, but sometimes I am in the mood for a different kind of soft drink. I may buy an energy drink, or a Snapple, or even head over to the mall for a Jamba Juice. For Coca Cola, these other soft drinks are examples of ______________ competition?

Select one:
a. Brand
b. Product
c. Discretionary income
d. Regulated
e. Pure

Product