MKTG 4500 HubSpot Content Marketing

True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
False
True or false? When possible, you should try and use extensive vocabulary in your writing.
False, extensive vocabulary makes you appear less credible and confident.
To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
All the above
When is the most effective time to boost content on social media?
When it’s performing well
True or false? You should post the same message across all of your social channels.
False, you should customize the message based on the platform.
Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.
Segmentation
True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.
False
You can measure brand awareness by all of the following, except?
How many press releases exist on your website
True or false? It’s best to change your key metrics every few months to follow what’s trending.
False
Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.
Email Send Rate
Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
Total leads generated from your campaign
What does an UTM parameter help you identify?
Lead attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
Attribution Report
Which departments does growth marketing support?
Marketing, Sales, and Customer Service
Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.
Marketing Funnel
Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?
Start looking for weaknesses in your funnel
Which best explains the bullseye framework?
An organized three-step approach to gaining traction
What does the center ring of the bullseye framework represent?
Your top-performing channels
Fill in the blank: When conducting a test, it should work to uncover _______________.
All the above
How can a third-party website avoid duplicate content issues with republishing your content?
Add a NoIndex tag
How long should you wait before republishing a piece of content to a new website?
One Week
You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
Only websites you have a partnership with so you won’t have to pay for it.
When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
Update the headline
You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?
ACE = Adjust, Combine, Expand
After you identify the theme and format for an offer, what should you do next?
Identify a list of support topics
What can you do to make a headline more compelling?
Make a promise to the reader
True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
True, it can be overwhelming to write an introduction first without knowing where the content is headed.
Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
5-10
True or false? Your content creation framework should stay consistent over time.
False, as business goals change, so should your process to support them
How many rounds of edits should content undergo before being finished?
2-4
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
All of the following are attributes of a content creation workflow EXCEPT:
How much money it will cost to complete initiative
Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
Three Months
Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
Awareness, Consideration, Decision (All the Above)
Fill in the blank: A content compass helps organize monthly initiatives by ____________.
SMART Goals, sales campaigns, themes (All the Above)
You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
Talk to the Sales team, check with more tenured employees, look through the companies CRM and CMS (All the above)
All of the following are examples of a SMART goal EXCEPT:
Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content audit by?
Content Title
When it comes to a long-term content strategy, what is an important buyer persona trait?
Demographics, Challenges, and Identifiers
How can you uncover your buyer personas’ reading habits?
Include a question on a form AND Interview best customers (A&B)
Fill in the blank: __________ is when you think of an idea out of nowhere.
The Eureka Moment
True or false? After you digest material it’s best to try and put ideas together immediately.
False, you want to give your mind a break to process the information.
You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
Motor Trend Magazine, Wall Street Journal, and TIME (All the above)
True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.
False
Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
Why are you doing what you’re doing?
True or false? You need conflict to tell an impactful story.
True, conflict helps build developmental and emotional connections.
Which is true about content and its relationship with the Inbound Methodology?
Content is needed to attract visitors and convert them into leads
Content is need to close leads into customers and turn customers into promoters
(B&C)
What’s the best way to have your business’ story remembered and shared?
Create emotional alignment between your business and your prospects and customers.
True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.
False
Which best describes the content marketing and inbound marketing relationship?
Success relies on both as each serves a different function.
All of the following are content marketing practices EXCEPT:
Technical SEO
What are the four stages of the Inbound Methodology?
Attract, Convert, Close, and Delight
Which of the following is NOT a storytelling best practice?
Use the third-person point of view
Fill in the blank: The _________ can help you develop a mission statement that connects with your audience
Golden Circle
True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
True
Every story has these three storytelling elements. What are they?
Characters, conflict, and resolution