MKTG 330: Chapter 4 Quiz

which of the following statements about social responsibility is correct:
-social responsibility dimensions do not include philanthropic concerns
-social responsibility does not deal with the total effect of all marketing decisions on society
-social responsibility refers to a company’s obligation to maximize its positive impact and minimize its negative impact on society
-social responsibility dimensions do not include economic concerns
-social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders
social responsibility refers to a company’s obligation to maximize its positive impact and minimize its negative impact on society
as a firm fulfills its basic economic responsibilities, it must simultaneously:
-treat its employees equitably
-follow a code of business ethics
-utilize green marketing techniques
-have a philanthropic focus
-obey laws and regulations
obey laws and regulations
marketing ethics:
-refers to laws and regulations that define acceptable conduct in marketing
-refers to principles and standards that define acceptable conduct in marketing
-maximizes an organization’s positive impact and minimizes its negative impact on society
-is most important for advertising agencies
-applies well-defined rules for appropriate marketing behavior
refers to principles and standards that define acceptable conduct in marketing
starkist tuna has frequently extolled its dolphin-safe methods of catching tuna. this is an example of:
-community relations
-cause-related marketing
-sustainability marketing
-strategic philanthropy
-consumerism
sustainability marketing
ethical standards for acceptable conduct for a company should:
-be clearly dictated by top management and enforced by all management staff
-consider only the point of view of the customers and the employees
-reflect the desires of the company’s employees for a quality working environment
-be based on company, industry, government, customer, and society viewpoints
-be derived from federal, state, and local laws and regulatory agencies
be based on company, industry, government, customer, and society viewpoints
a marketing ethics issue likely exists when:
-company members disagree about a marketing decision
-an activity does not benefit the organization but benefits the environment
-an activity results in increased prices for the consumer
-a consumer is dissatisfied with a marketing decision
-an individual or organization must choose from among several actions that must be evaluated as right or wrong
an individual or organization must choose from among several actions that must be evaluated as right or wrong
product-related ethical issues arise when marketers:
-provide consumers with inadequate information about how a product is priced
-force channel intermediaries to behave in a specific manner
-bribe salespeople to push one product over another
-fail to disclose information to consumers about the risks associated with using a product
-manufacture a product that is very similar to a competing product
fail to disclose information to consumers about the risks associated with using a product
when a purchasing agent for intel is offered a bribe by a silicon manufacturer salesperson:
-a promotion-related ethical issue has been created
-the purchasing agent is free to accept the bribe without consequences
-an ethical issue primarily related to the pricing of products exists
-there is an ethical dilemma for the purchasing agent that is product related
-no ethical issue exists under these circumstances
a promotion-related ethical issue has been created
since most ethical choices pertaining to marketing decisions are jointly made, an organization made ensure the ___ reflects the organization’s values, beliefs, and norms:
-code of ethics
-code of conduct
-enforcement of ethical standards and screening techniques
-employee self-regulation and screening procedures
-organizational or corporate culture
organizational or corporate culture
in a classroom discussion, jacob agrees with marcie that consumers generally want biodegradable beverage cups. however, he says that businesses in that industry must evaluate whether:
-they can be produced
-consumers are willing to pay higher prices for them
-the competition will ever make them
-stores will stock them
-they can be effectively promoted
consumers are willing to pay higher prices for them