MKT327-Module 6

which of the following is NOT an element of a marketing plan?
manufacturing
the purpose of target marketing is
select market segments, based on sales potential, that the firm will emphasize in attempts to satisfy customers better than its competitors
which of the following statements defines an organizational vision
statement of an organizational operating philosophy
which of the following statements defines a marketing control process?
A short-term plan for procedures designed to provide feedback for how well the marketing strategy is working
What is the fourth step in the marketing control process?
decide if actions or objectives should be altered
Which of the following statements describes a strategic marketing plan?
a written document describing company marketing objectives and how to broadly achieve them in light of competitive activities
(t/f) an organizational vision is NOT part of a marketing plan
true
Which of the analysis procedures below (that are part of the marketing information foundation) provide insights for potential customers and the market at large?
target market analysis
Which of the analysis procedures below (that are part of the marketing information foundation) provide insights for the environment?
situation analysis
Which of the analysis procedures below that are part of the marketing information foundation provide insights for whether organization can compete?
SWOT analysis, competitor analysis
what is the fifth step in the marketing control process?
take action deemed appropriate by the control process
Which of the following is not one of the basic areas of information required for marketing strategic planning?
budgetary information and financial projections
the purpose of situational analysis is to
provide information that enhances the understanding of the marketing environment
Which of the following activities is/are involved in the third step of the marketing planning process?
-marketing mix plan
-marketing control process
The strategic marketing plan consists of which of the following?
three phases, nine expanded steps
which of the following statements defines a marketing plan
a written document for a SBU providing guidelines for achieving desired strategic position and creating customers
Which of the following activities is associated with the strategic framework stage of the marketing planning process?
positioning
Which of the following is part of the marketing planning process as opposed to the organizational planning process as a whole?
strategic marketing plan, build information foundation, marketing mix plan, marketing control process
Which of the analysis procedures below that are part of the marketing provide information for whether an organization can compete?
SWOT analysis, competitor analysis, situation analysis
Which of the following terms refer to the ability of the company to provide products that satisfy customer needs and wants?
being on code
Which of the analysis procedures below that are part of the marketing information foundation provide insights for whether organization is on course?
situation analysis, SWOT analysis
Which of the following activities is/are involved in the first step or stage of the marketing planning process?
build information foundation
Which of the following activities is associated with tactical implementation stage of the marketing planning process?
marketing mix plan, marketing control process
Which of the following activities is associated with the information foundation stage of the marketing planning process?
SWOT, target market analysis
which of the following defines a strategic marketing plan?
a written document describing company marketing objectives and how to broadly achieve them in a light of competitive activities
Marketing control process
1.review original performance objectives
2. measure what performance has occurred
3. evaluate performance by interpreting the results obtained and looking for any trends
4. decide if actions or objectives should be altered
5. take action deemed appropriate by the control process
Which of the following terms refers to the extent the company and its actions are consistent with environmental conditions expected in the future?
being on course