MKT CH 3

cause-related marketing
the cooperative marketing efforts between a for-profit firm and a nonprofit organization
code of ethics
a guideline to help marketing managers and other employees make better decisions
corporate social responsibility
a business’s concern for society welfare
ethics
the moral principles or values that generally govern the conduct of an individual or a group
foreign corrupt practices act (FCPA)
a law that prohibits U.S. corporations from making illegal payments to public officials for foreign governments to obtain business rights or to enhance their business dealings in those countries
green marketing
the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
morals
the rules people develop as a result of cultural values and norms
pyramid of corporate social responsibility
a model that suggests that corporate social responsibility is composed of economic, legal, ethical and philanthropic responsibilities and that the firms economic performance supports the entire structure
sustainability
the idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profits and help the world at the same time
Which of the following is true of an organization’s code of ethics?
It helps employees identify what their firm recognizes as acceptable business practices.
Which of the following actions by managers has been shown to have the greatest impact on reducing unethical behavior among employees?
Developing and encouraging a strong ethical culture
Which of the following statements about ethics is most likely to be true?
Ethical beliefs vary little from culture to culture.
Which of the following best defines morals?
They are the rules people develop as a result of cultural values and norms.
Which of the following best defines an organization’s code of ethics?
It is a guideline to help marketing managers and other employees make better decisions.
Moral principles or values that generally govern the conduct of an individual or group are ________ .
ethics
The marketing of compact fluorescent light bulbs which use less energy than incandescent bulbs is an example of:
green marketing
The ________ is a U.S. law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights.
Foreign Corrupt Practices Act
Which of the following statements about morals is true?
They are considered the foundation of ethical behavior.
In which of the following scenarios would marketers be most likely to recognize the action as unethical?
Dumping industrial waste in a nearby lake results in the immediate death of most of the lake’s fishes and frogs
A community objected to their portrayal in a reality show. However, the president of the TV channel says that the show is not intended to depict reality. Based on the given information, which of the following is a major factor influencing ethical decision by the producers of the show?
The top management of the TV channel encourages unethical decisions that boost ratings
Marketers are more likely to recognize a problem as unethical when:
there is greater consensus that the action is harmful.
Which of the following is true of cause-related marketing?
Any marketing effort for social or other charitable causes can be referred to as cause marketing
The greater the ________ , the more likely it is that its marketers will recognize a problem as unethical.
number of people affected by negative consequences
The ________ is the world’s largest global corporate citizenship initiative.
United Nations Global Compact
The cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit are known as ________ marketing.
cause-related
________ morality moves from an egocentric viewpoint towards the expectations of society.
Conventional
________ responsibilities are at the tip of the pyramid of corporate social responsibility
Philanthropic
Which of the following statements about ethics is true?
Ethics consists of personal moral principles.
A grocer is a member of a nonprofit initiative to fund salad bars in schools across the United States. The money is donated by shoppers at the checkout, where the grocer has signs describing the initiative. This partnership with the initiative is an example of ________ marketing.
cause-related
Which of the following is true of preconventional morality?
It is calculating and self-centered, based on what will be immediately punished or rewarded.
The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment is known as ________ marketing.
green
When asked where she sees herself in five years, a recent graduate responded that she sees herself at a top position with the company, though she intends to leave in a couple of years. This response represents the ________ level of ethical development.
preconventional
In honor of National Autism Awareness Month, Carlos, decides to donate five cents to the Autism Society of America for every latte sold in his coffee shop. Carols appears to be practicing:
cause-related marketing
Which of the following is true of corporate social responsibility?
It is demonstrated by companies that consider its relationship to the society in which it operates.
In the context of corporate social responsibility, which of the following represents philanthropic responsibility?
Be a good corporate citizen.
Researchers found that unethical behavior is reported more frequently when:
top managers develop a strong ethical culture.
At the ________ level of ethical development, people are less concerned about how others might see them and more concerned about how they see and judge themselves over the long run.
postconventional morality
Tony is regularly harassed by gang members on his way to work. However, he dismisses a plan put forth by his organization to burn down a building where the gang meets. At what level of ethical development is Antonio operating?
Conventional morality
Which of the following is a difference between cause-related marketing and corporate giving?
Corporate giving is a marketing relationship not based on a straight donation, while cause-related marketing is.
Which of the following is true of green marketing?
Traditional, non-green benefits may also be used in green marketing.