MKT 327 Module 6

Measure what performance has occurred
What is the second step in the marketing control process?
False
A strategic marketing plan and a marketing plan are two terms for the same thing.
A short-term plan for actions and reactions to specific market conditions for how each part of the controllable marketing variables will be used to achieve the strategic marketing plan goals
Which of the following statement defines a tactical implementation plan?
A written document describing company marketing objectives and how to broadly achieve them in light of competitive activities
Which of the following statements defines a strategic marketing plan?
Being on code
Which of the following terms refers to the ability of the company to provide products that satisfy customer needs and wants?
Being on course
Which of the following terms refers to the extent the company and its actions are consistent with environmental conditions expected in the future?
Select market segments, based on sales potential, that the firm will emphasize in attempts to satisfy customers better than its competitors
The purpose of target marketing is to:
A written document for a SBU providing guidelines for achieving desired strategic position and creating customers
Which of the following statement defines a marketing plan?
Manufacturing
Which of the following is NOT an element of a marketing plan? (situation analysis, positioning, target marketing, integrating the marketing mix)
A short-term plan for procedures designed to provide feedback for how well the marketing strategy is working.
Which of the following statement defines a marketing control process?
-Marketing mix plan
-Marketing control process
Which of the following activities is/are involved in the third step or stage in the marketing planning process?
-Strategic marketing plan
-Build information foundation
-Marketing mix plan
-Marketing control process
Which of the following is part of the marketing planning process as opposed to the organizational planning process as a whole? (Strategic marketing plan, Build information foundation, Marketing mix plan, Marketing control process, establish vision)
Budgetary information and financial projections
Which of the following is not one of the basic areas of information required for marketing strategic planning?
Positioning
Which of the following activities is associated with the strategic framework stage of the marketing planning process?
Situation analysis
Which of the analysis procedures below (that are part of the marketing information foundation) provide insights for the environment?
Evaluate performance by interpreting the results obtained and looking for any trends
What is the third step in the marketing control process?
-Marketing mix plan
-Marketing control process
Which of the following activities is associated with the tactical implementation stage of the marketing planning process? (positioning, SWOT, target market analysis, Marketing mix plan, Marketing control process)
True
An organizational vision is not part of a marketing plan.
-Three phases
-Nine (expanded steps)
The strategic marketing plan consists of which of the following?