MKT 3000 Exam 1

Which focuses on what customers want and need and how the firm can benefit the broader public? (production orientation, sales orientation, market orientation, societal marketing orientation)
Societal Marketing Orientation
Which philosophy could work for a mature product that is sold basically on price, such as a ruler? (production orientation, sales orientation, market orientation, societal marketing orientation)
Production OR Sales Orientation
Which philosophy does the quote “If we aren’t customer-driven, or cars won’t be either” from a Ford representative best represent? (production orientation, sales orientation, market orientation, societal marketing orientation)
Market Orientation
Marketing is
a philosophy, an attitude, a way of thinking…stressing customer satisfaction and an organizational function and set of processes used to implement this philosophy
Marketing entails
processes that focus on delivering BLANK and BLANK to customers,
not just selling goods, services, and/or ideas.
value and benefits
Exchange
People giving up something in order to receiving something they would rather have
What are the conditions for exchange?
1. at least 2 parties
2. something of value for each party
3. Communication and delivery
4. Freedom to accept or reject
5. Desirable to deal with other party
Production Orientation
Internal capabilities of the firm
Sales Orientation
Aggressive sales techniques and belief that high sales result in high profits
Market Orientation
Satisfying customer needs and wants while meeting objectives
Societal Marketing Orientation
Satisfying customer needs and wants while enchanting individual and societal well-being
Which type of product is a sales orientation? [Unsought products (life insurance), specialty products (high end watches), shopping products (washers, TVs, clothing)]
Unsought products (life insurance, burial plots)
Which is likely to compromise product design for the sake mom manufacturing efficiency? (production orientation, sales orientation, market orientation, societal marketing orientation)
Production Orientation
Which philosophy is unlikely to make changes to the product based on customer needs, but instead use aggressive marketing of existing products? (production orientation, sales orientation, market orientation, societal marketing orientation)
Sales Orientation
The container store trains every employee to serve customers, full time sales people receive 240 hours of training. They hire people who are self-motivated and have a passion for customer service. (production orientation, sales orientation, market orientation, societal marketing orientation)
Market Orientation
Life is Good clothing company’s motto is “spread Optimism” and the donate 10% of net profits to help kids in need. (production orientation, sales orientation, market orientation, societal marketing orientation)
Societal Marketing Orientation