mkt 300 quiz questions

the marketing plan is…
a written document detailing activities to be performed to implement and control marketing actions.
the process of putting marketing strategies into action is called…
marketing implementation
marketing is the process of…
creating, distributing, promoting, and pricing products to facilitate favorable relationships with stakeholders in a dynamic environment
distribution (place), price, promotion, and product are all elements of…
the marketing mix
to monitor changes in the marketing environment effectively, marketers must engage in…
environmental scanning and analysis
most marketers operate in competitive environment of either…
oligopoly or monopolistic competition
employees, customers, communities, and investors are all considered _________ in relation to marketing.
stakeholders
all companies have a responsibility to _______ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.
be profitable
marketing research is a process designed to gather information…
not currently available to decision makers.
an overall plan for obtaining the information needed to address a research problem or issue is called the…
research design
to find a target market, a firm can use the…
undifferentiated strategy, the concentrated strategy, and the differentiated strategy.
age, rate of product use, location, gender are all examples of common…
segmentation variables
an unplanned buying behavior resulting from a powerful urge to buy something immediately is called..
impulse buying
the five major stages of the consumer buying decision process, in order, are…
problem recognition, information search, evaluation of alternatives, purchase, post purchase evaluation.
in the business markets, individuals or groups purchase products for one of three purposes. these purposes are..
1) resale 2) direct use in producing other products 3) use in general daily operations.
many suppliers and their customers invest time and resources to build and maintain mutually beneficial relationships which are often called…
partnerships.