MK201 Quiz 2

A. business culture and industry practices
Which of the following is considered one of the major factors that influences an individual’s personal
moral philosophy and ethical behavior?
A. business culture and industry practices
B. a nation’s moral philosophy
C. federal regulatory agencies
D. organizational structures
E. legislation
A. monopolistic competition
Coupons is a frequently used marketing tactic for which form of competition?
A. monopolistic competition
B. a monopoly
C. an ol igopoly
D. pure competition
E. cross-market competition
E. government publications.
All of the following are sources of primary data EXCEPT:
A. social media.
B. observational data.
C. experiments.
D. panels.
E. government publications.
C. both parties to the exchange being better off after a transaction.
Ethical exchanges between sellers and buyers should result in
A. the seller making a profit at the expense of the buyer.
B. the buyer forming a strategic alliance with the seller.
C. both parties to the exchange being better off after a transaction.
D. the seller offering buyers its products and services at cost, especially during a period of recession.
E. the buyer getting the product for the best price at the expense of the seller.
A. primary data.
Observing people and asking them questions are the two principal ways to obtain
A. primary data.
B. external secondary data.
C. internal secondary data.
D. experimental independent variables.
E. nonprobability data.
E. Consumer purchase decisions are becoming more values-based and focused on improving the world.
Which of the following trends identified in an environmental scan is a social trend?
A. Online data collection leading to behavioral targeting will grow dramatically.
B. Microbusiness impact will increase through peer-to-peer websites.
C. International activity from Asia to Africa will grow as countries from these areas become sources of
economic growth.
D. There will be increasing regulatory guidance regarding green and environmental marketing claims.
E. Consumer purchase decisions are becoming more values-based and focused on improving the world.
E. test market
What type of experiment is conducted when a food company offers a product for sale in a small
geographic area to help it evaluate potential marketing actions?
A. trai l market
B. experimental market
C. micro market
D. simulated market
E. test market
A. Federal Trade Commission
It had been the Campbell Soup Co.’s practice to insert clear glass marbles into the bottom of soup
containers used in print advertisements to bring the soup ingredients (e.g., noodles or chicken) to the
surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor
such a practice?
A. Federal Trade Commission
B. U.S. Department of Justice
C. American Marketing Association
D. Food and Drug Administration
E. Better Business Bureau
B. Organizations are part of a larger society and are accountable to that society for their actions.
Which of the following statements about social responsibility is most accurate?
A The three concepts of social responsibility are economic responsibility, internal social responsibility,
. and external social responsibility.
B. Organizations are part of a larger society and are accountable to that society for their actions.
C. Societal responsibility focuses on the obligations an organization has to its customers, employees,
suppliers, and distributors.
D. The duty of an organization is most easily understood at the societal responsibility level.
E. Social responsibility cannot be taught; it is an innate outgrowth of a person’s moral and ethical belief
system.
E. observational
Mechanical, personal, or neuromarketing methods are ways that ___________ data can be collected.
A. statistical
B. vir tual
C. hypothet ical
D. primary source
E. observational
A. statistical inference
Drawing conclusions about a population from a sample taken from that population is referred to as
A. statistical inference
B. extrapolation
C. probability sampling
D. criteria sampling
E. nonprobability sampling
A. product
The Nutritional Labeling and Education Act and the Child Protection Act are examples of legislation
affecting which part of the marketing mix?
A. product
B. promotion
C. place
D. price
E. fair trade
B(1) protect the public so they will get the product it wants and asks for and (2) protect the investment
of . energy, time, and money that the owner of a trademark has invested in the development of the
product.
The two major purposes for any trademark statute are to
A. protect the domestic and foreign rights of the inventor.
B.(1) protect the public so they will get the product it wants and asks for and (2) protect the investment
of . energy, time, and money that the owner of a trademark has invested in the development of the
product.
C. (1) protect the inventor’s individual rights and (2) provide the company with the maximum
profits
possible.
D. (1) protect the public so they will get the product it wants and asks for and (2) protect the
government . so it will be able to collect its fair share of taxes from the revenues generated.
E. (1) protect the investment of energy, time, and money that the owner of a trademark has invested in
the. development of the product and (2) guarantee the owner of the trademark complete rights to his
work for the duration of the owner’s lifetime.
D. turnaround time from data collection to report is much quicker than with traditional methods.
Marketers are increasingly using online surveys to collect primary data. One advantage is that
A. the quality of responses is better with online surveys than they are with personal interview surveys.
B. consumers want to be helpful so they complete the survey multiple times.
C. consumers value e-mail surveys and feel highly regarded when receiving them.
D. turnaround time from data collection to report is much quicker than with traditional methods.
E. response rates are higher because consumers are anonymous.
D. secondary data; primary data
A general rule of thumb among marketing researchers is to use __________ first and then collect
________ .
A. external secondary data; internal primary data
B. primary data; secondary data
C. observational data; questionnaire data
D. secondary data; primary data
E. internal primary data; external primary data
C. collect relevant information.
After defining the problem and developing the research plan, the next step in the five-step marketing
research approach is to
A. take marketing actions.
B. develop findings and recommendations.
C. collect relevant information.
D. plan the research budget.
E. identify the constraints on the process.
A. pure competition
Agribusinesses that sell commodity products like wheat, rice, and grain are often in a _________
position with their competitors.
A. pure competition
B. oligopoly competition
C. limited competition
D. monopolistic competition
E. a monopoly
C. an increase in Asian immigration
Which of the following would be identified as a social force in an environmental scan?
A. a new international firm exports to the United States
B. a new consumer protection law
C. an increase in Asian immigration
D. a decrease in consumer incomes
E. an advanced technology is perfected
A. a decrease in savings.
Increases in discretionary income can occur as a result of all of the following EXCEPT:
A. a decrease in savings.
B. an increase in taxes.
C. an increase in inflation.
D. a decrease in disposable income.
E. a decrease in gross income.