mini test 8 (1,2,R1)

_____________ occurs when there is a clash of goals and methods between distribution channel members.
Select one:
a. Disintermediation
b. Channel conflict
c. Cognitive dissonance
d. Administered systems
e. Whining.
b
Starbucks recently announced that it intends to grow from 21,000 to 30,000 stores world wide by the year 2020. Even though it seems as if there is a Starbucks on every corner in America, the company feels there is a need for more outlets. This is an example of ___________ distribution.
Select one:
a. Selective
b. Exhaustive
c. Exclusive
d. Caffeinated
e. Intensive
e
The supply chain centers on the producer. Downstream activities consist of?
Select one:
a. The flow of finished product from the producer to the end user
b. Quality control and service monitoring after production begins
c. The flow of raw materials from the supplier to the producer
d. The channel flows that deal with the physical product.
e. Actions that will allow the company to exit from an unattractive market.
a
Kendra runs a wholesale distribution center for candy. Each week she receives candy from all of the major manufacturers. She stamps a date sticker on each package so the retailers will know how fresh the candy is. She also provides information on how much cocoa is in the chocolate from the various manufacturers. Kendra is adding value by ___________?
Select one:
a. Breaking bulk
b. Transporting
c. Grading.
d. Creating assortment
e. Storing
c
With _________________ the roles of the various channel partners are specified by a formal contract.
Select one:
a. Vertical marketing systems
b. Franchises
c. Co-operative associations
d. The roles of the channel partners are specified by contract in all of these situations.
d
Unlike a storage warehouse, a distribution center is primarily for?
Select one:
a. Climate control
b. Storage
c. Vertical integration
d. Transshipment of products
e. Reintermediation
d
When I order a book from Amazon.com, an online marketplace, I receive an order confirmation that tells me when my package will leave the Amazon warehouse, the name of the shipper, and a link to the shipper’s website that allows me to track the progress of my package from the warehouse to my home. This way I know exactly when to expect my package. This is an example of the use of ____________ to smooth the flow of goods and services through the channel of distribution?
Select one:
a. Payment
b. Information
c. Intermediation.
d. Permission
e. Warehousing
b
Which of the following is NOT an example of a third-party provider of logistics?
Select one:
a. A design firm
b. A public warehouse.
c. An export/import firm
d. A parcel delivery company
e. A freight forwarder
a
The biggest difference between a merchant wholesaler and an agent or broker is that the merchant wholesaler?
Select one:
a. Is paid a commission on what it sells
b. Deals with more than one company’s products.
c. Doesn’t have to call on customers.
d. Takes ownership of the products it carries.
e. Doesn’t bring buyers and sellers together.
d
BruceCo is an inventory liquidator. The company identifies other businesses that have huge amounts of unsold inventory and buys it from them at pennies on the dollar. They then try to find another company that can use the inventory and sell it to them at a profit. What makes this business so fun is that you never know from day to day what product you will be dealing in or who might be a prospective customer. What type of wholesaler would BruceCo be considered?
Select one:
a. Work with a broker to negotiate deals with any customer who wishes to purchase what BruceCo is trying to liquidate.
b. Work with a distributor who carries a variety of products and sells to a variety of customers.
c. Sell directly to customers through a company website and charge $10 shipping and handling for ground delivery and $20 shipping and handling for rush delivery.
d. Set up a series of regional warehouses to keep inventory nearer to the customer.
e. Hire a manufacturer’s representative to call manufacturing businesses send the orders into BruceCo.
a
Which of the following is an example of a direct marketing channel?
Select one:
a. These are all direct channels of distribution.
b. My niece Polly who sells hand-made jewelry at tables she rents at craft shows and art fairs.
c. My brother in law Don who custom builds homes for customers on their property.
d. The Avon Corporation which has company-paid salespeople sell cosmetics door to door
e. The Dell Corporation which sells computers to consumers through its company owned website.
a
I can’t believe it, said Wiley Coyote, I am the president of Acme enterprises and we make $200,000 a year profit with me working my tail off. Our distributor, Road Runner Representatives, made over $800,000 in commissions. I don’t understand why they are making all of that money when all they do is run around all day and say beep-beep to customers. I think we should lower the commission rate to bring their income down to a more reasonable level. This is an example of?
Select one:
a. Horizontal conflict
b. Vertical conflict.
c. A price war
d. Suspended animation
e. Vertical integration
b
In marketing channels where there are both large players and small players, a(n) ___________, usually the largest member of the channel will assume responsibility for coordinating activities in the channel?
Select one:
a. Opinion leader.
b. Vertical marketing system
c. Intermediary
d. Channel captain
e. System administrator
d
One of the ways intermediaries create value is to?
Select one:
a. Decrease the number of transactions needed to create an efficient market.
b. Provide a buffer between consumer and producer so individuals don’t feel like they are dealing with a large corporation.
c. Invest in trucks that are much more expensive than other companies in the channel can afford.
d. Increase the amount of money customers are willing to pay for a good or service.
e. These are all ways that intermediaries create value.
a
Kendra runs a wholesale distribution center for candy. Each week she receives candy from all of the major manufacturers. She stamps a date sticker on each package so the retailers will know how fresh the candy is. She also provides information on how much cocoa is in the chocolate from the various manufacturers. Kendra is adding value by ___________?
Select one:
a. Breaking bulk
b. Storing
c. Creating assortment
d. Grading.
e. Transporting
d
The decision to hold inventory is critical to providing customer service through the supply chain. There are both costs and benefits. Which of these is NOT a benefit of holding inventory?
Select one:
a. To create time utility for customers
b. Serve as a buffer against supply interruptions
c. Make it possible to save money buy buying in volume.
d. Serve as a hedge against inflation for price-sensitive goods.
e. To create possession utility for producers
e
Materials handling deals with loading and unloading products and moving them short distances from place to place. One of the biggest issues in material handling is?
Select one:
a. Damage control
b. Breakage
c. All of these are issues associated with materials handling
d. Keeping track of where things are
e. Theft
c
Coca Cola’s basic strategy is they you should never be more than an arms length away from a cold, refreshing Coke. In order to achieve this strategy they try to make Coke products available for sale through as many outlets as possible. You can buy bottled Coke in the grocery store, fountain coke at a restaurant, single cans and bottles at convenience stores and gas stations, and individual cans from vending machines while you are waiting in line for a ride at an amusement park. Because the goal of the supply chain is to maximize __________, Coke is willing to bear the expense of having several different channels of distribution?
Select one:
a. Variety
b. Responsiveness
c. Downstream activities.
d. Efficiency.
e. Upstream activities
b
Carlina operates a wholesale lumber business serving contractors in her Midwestern city. She takes orders from a central location and delivers the lumber and other building materials to the contractor’s jobsite using her own trucks. She orders her lumber from a mill in Washington State. Because the lumber is bulky and she orders large quantities she uses _________ transportation to ship the lumber from Washington?
Select one:
a. Rail
b. Pipeline
c. Air
d. Water
e. Truck
a
Carlina operates an oil refinery in Houston Texas. She gets her crude oil from the largest oilfield in Texas. Because the product is more or less fluid and because she knows exactly where the raw material is coming from and where it has to go, Carlina uses _________ transportation for this part of her business?
Select one:
a. Truck
b. Rail
c. Water
d. Air
e. Pipeline
e
Which of these would be considered an indirect marketing channel?
Select one:
a. A producer, a wholesaler, and a retailer
b. A producer and a retailer
c. A producer and a customer
d. A customer, a retailer, and a producer
e. A retailer and a customer
d
A marketing channel helps to create ______ utility?
Select one:
a. Time
b. Form
c. Electric
d. Place
e. Image
d
A marketing channel always includes?
Select one:
a. A wholesaler
b. An intermediary
c. An end user
d. All of the above
e. A raw materials supplier
c
The _________________ channel flow involves two-way communication between producer and consumer?
Select one:
a. Risking
b. Ordering
c. Ownership
d. Promotion
e. Negotiation
e
Kendra runs a wholesale distribution center for candy. Each week she receives a truckload of candy from her supplier and unpacks it so that her customers only have to buy a case at a time. Kendra is adding value by ___________?
Select one:
a. Creating assortment
b. Storing
c. Transporting
d. Grading.
e. Breaking bulk
e
Carlina operates a tofu making factory in Taiwan. She uses soybeans grown in Northwest Ohio for her tofu because they are very high quality and the prices are low. Soybeans will keep for a very long time without spoiling. Because her main concern is how to get the thousands of bushels of soybeans to her factory for the least cost, Carlina uses _________ transportation for this part of her business?
Select one:
a. Air
b. Rail
c. Pipeline
d. Truck
e. Water
e
One of the advantages of ____________ is that they can be moved from one platform to another without having been loaded or unloaded. Names such as piggyback, fishyback relate to the variety of transportation options?
Select one:
a. Conveyer belts
b. Packages
c. Shipping containers
d. Trucks
e. Forklifts
c
Keeping inventory levels low decreases the chance of a stock out.
Select one:
True
False
false
____________ deals with the flow of physical goods and related information through the value chain?
Select one:
a. Channeling
b. Logistics
c. Marketing
d. Efficiency
e. Promotion
b
Carlina operates a wholesale lumber business serving contractors in her Midwestern city. She takes orders from a central location and delivers the lumber and other building materials to the contractor’s jobsite using her own trucks. She orders her lumber from a mill in Washington State. Because the lumber is bulky and she orders large quantities she uses _________ transportation to ship the lumber from Washington?
Select one:
a. Truck
b. Rail
c. Water
d. Air
e. Pipeline
b
Which of these would be considered an indirect marketing channel?
Select one:
a. A producer, a wholesaler, and a retailer
b. A producer and a retailer
c. A producer and a customer
d. A customer, a retailer, and a producer
e. A retailer and a customer
d
A marketing channel helps to create ______ utility?
Select one:
a. Time
b. Form
c. Electric
d. Place
e. Image
d
A marketing channel always includes?
Select one:
a. A wholesaler
b. An intermediary
c. An end user
d. All of the above
e. A raw materials supplier
c
The _________________ channel flow involves two-way communication between producer and consumer?
Select one:
a. Risking
b. Ordering
c. Ownership
d. Promotion
e. Negotiation
e
Kendra runs a wholesale distribution center for candy. Each week she receives a truckload of candy from her supplier and unpacks it so that her customers only have to buy a case at a time. Kendra is adding value by ___________?
Select one:
a. Creating assortment
b. Storing
c. Transporting
d. Grading.
e. Breaking bulk
e
Carlina operates a tofu making factory in Taiwan. She uses soybeans grown in Northwest Ohio for her tofu because they are very high quality and the prices are low. Soybeans will keep for a very long time without spoiling. Because her main concern is how to get the thousands of bushels of soybeans to her factory for the least cost, Carlina uses _________ transportation for this part of her business?
Select one:
a. Air
b. Rail
c. Pipeline
d. Truck
e. Water
e
One of the advantages of ____________ is that they can be moved from one platform to another without having been loaded or unloaded. Names such as piggyback, fishyback relate to the variety of transportation options?
Select one:
a. Conveyer belts
b. Packages
c. Shipping containers
d. Trucks
e. Forklifts
c
Keeping inventory levels low decreases the chance of a stock out.
Select one:
True
False
false
____________ deals with the flow of physical goods and related information through the value chain?
Select one:
a. Channeling
b. Logistics
c. Marketing
d. Efficiency
e. Promotion
b
Carlina operates a wholesale lumber business serving contractors in her Midwestern city. She takes orders from a central location and delivers the lumber and other building materials to the contractor’s jobsite using her own trucks. She orders her lumber from a mill in Washington State. Because the lumber is bulky and she orders large quantities she uses _________ transportation to ship the lumber from Washington?
Select one:
a. Truck
b. Rail
c. Water
d. Air
e. Pipeline
b